Performance Media Associate

2 weeks ago

Culver City, United States ACL Digital Full time

Position: Performance Media Associate

Work Location: Culver City, CA 90232

Duration: 6+ Months Contract


Expertise in building and optimizing campaigns in DV360 or Trade Desk platforms


The Performance Media Associate will be responsible for the day-to-day setup and management of performance media campaigns, this includes campaign setup and execution, managing budget and pacing, trafficking creatives, and the development of reporting and actionable analytics. The Associate will accomplish these goals by:


Job Duties:

Campaign Setup and QA: The Associate will be responsible for the setup & QA of performance campaigns, while following best practices across all releases. The Associate will work directly with the other members of their performance pod (including a Manager & Lead), as well as external agency partners (ad ops and some analytics), to manage the delivery of creative assets, campaign optimizations, and all relevant campaign/billing documentation in preparation for campaign launch and post-campaign wrap up. On the data front, the Associate will work extensively with internal and external teams to ensure first-party data segments ‘piped’ correctly to platform(s) before launch.


Campaign Management and Optimizations: The Associate will be responsible for optimizing SPE media campaigns daily. He/She will work with various technologies & buying platforms to optimize numerous target audience segments cross-platform, while supporting audience data analysis throughout & post-campaign.


Reporting: Reporting is essential for performance media buying. The Associate will be responsible for delivering a daily tracker to monitor daily pacing / performance changes. Weekly basis, he/she will provide visibility to the performance of live campaigns via weekly & campaign-end reporting.


Miscellaneous: On-the-job training is important for the team as performance media is an evolving business. The Associate will participate in regular knowledge share sessions to “level up” expertise across all performance platforms. In addition, it is expected that the Associates learn new platform strategies, and take the opportunity to hone in on professional skills (Time Management, Presentations, Software, etc)


Job Requirements:

• Bachelor's degree

• 1-2 years of experience working in PAID DIGITAL MEDIA

• Experience in working with digital audience platforms

o Programmatic: DV360, TradeDesk, Amazon DSP,

• Experience in working with Excel (e.g. PivotTables, Pivot Graph, Data Table, etc.)

• Experience in other MS Office products (Word, PowerPoint, Teams)


Knowledge of:

• Digital media/marketing landscape – with a focus on addressable media

• Hands-on executional experience with planning and managing paid social and programmatic activity across performance platforms a plus.

• Biddable media planning, strategy and optimization techniques

• Programmatically-bought paid social experience desirable

• Experience with DoubleClick and other 3rd party tracking solutions required

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