B2B Marketing Specialist

1 week ago

Chelmsford, United States Pickering Interfaces Full time

This hybrid role is based out of our Chelmsford, MA, USA office.


We're Pickering Interfaces: A passionate, hard-working team leading the test and measurement industry in the design of modular signal switching and simulation for use in electronic test and verification.


We're currently seeking a B2B Marketing Specialist who will play a key role in developing and implementing marketing communications initiatives. This position reports to the Global Marketing Manager while working closely with other marketing team members and cross-functionally with other departments.


What you’ll do:

  • Maintain website presence and coordinate product, content, SEO, and PR efforts with marketing team members.
  • Assist with tradeshow planning and execution, including onsite support for shows in the United States.
  • Assist with Google Ads and LinkedIn advertising.
  • Use Google Analytics to track and analyze website traffic.
  • Oversee translations of various PR, content, website pages, and videos.
  • Assist in the creation and scheduling of advertising materials.
  • Administer ordering and managing marketing materials to support sales teams and tradeshows.
  • Support new product introduction process– implementation/execution.
  • Other duties and projects as assigned.


What you have:

  • 2-4 years of successful B2B experience (preferably in technology) in marketing communications
  • Excellent written and verbal communication
  • Experience with Google Adwords and Analytics
  • Basic HTML coding
  • Strong analytical skills and experience with reporting/data analysis
  • Experience with HubSpot/Salesforce a plus
  • Strong project management, organizational and planning skills
  • The ability to work on multiple projects at one time
  • The ability to work on cross-functional teams


BENEFITS OF WORKING AT PICKERING

Pickering has a reputation for providing a work environment that encourages long-term careers. To that end, we prefer to promote from within the company, allowing employees to find a role that best suits them regarding career paths and a positive work environment. As we are a multi-national company, these opportunities can be in the US and other countries.


Pickering Interfaces is an equal opportunity employer. Qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

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