Marketing Data Specialist
2 weeks ago
Envision yourself at Barracuda Barracuda MSP is looking for a Marketing Data Specialist to assist in our marketing department. We are looking for an enthusiastic, detail-oriented individual to join Barracuda’s mission to provide cyber security solutions to small and mid-size businesses via our IT channel partners, the managed service providers (MSPs) As the Marketing Data Specialist, you will be part of a global Marketing Operations team that assists with Marketing activities in the Americas, EMEA and APAC regions. This role is vital to keeping our database up to date and growing as well as ensuring the smooth flow of sales leads to our multiple sales teams worldwide. What you will be working on: Monitor and maintain data quality and integrity across all systems - identifying and addressing data errors/gaps. Helping to increase and achieve global database growth goal through various internal processes Reviewing new and existing data and making sure all the information (Company and point of contacts) is correct. You will be doing research on different companies, trying to gather as much useful information as possible which will help the marketing/sales team as they create their marketing campaigns. Create and maintain reporting on marketing and sales activities to determine performance, effectiveness, and business impact. Continuously improve operational efficiency and effectiveness, while ensuring standard methodologies in program design and management. Create process documentation and maintain the knowledge base for the broader team. Build, test, and execute marketing programs using MAP (Marketo) and CRM (Salesforce) tools. Administering marketing automation systems and ensuring database hygieneEnsuring compliance with privacy and communication regulations Define goals and success metrics for marketing programs, reporting on results. Maintain database hygiene, perform data migrations, and create segments. What you will bring to the role Bachelor's degree preferred but not required in communications, marketing, business systems or a related field. Excellent organizational skills and be able to multi-task and prioritize independently. Outstanding communication abilities and detail oriented. Experience with Salesforce and Marketo, a plus MS Outlook, MS Word, MS Excel, Data Entry.
What you’ll get from us
A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. Equity, in the form of non-qualified options High-quality health benefits Retirement Plan with employer match Career-growth opportunities Flexible Time Off and Paid Time Off benefits Volunteer opportunities
#LI-Hybrid
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