Director of Growth Marketing

4 weeks ago

Oakland, United States InfoStride Full time

Title: Director of Growth Marketing

Duration: 6+ months

Location: Hybrid in Oakland, CA


How You Will Make an Impact:


Our client is looking for a Director of Growth Marketing to contract for their digital advertising team as we continue to acquire and retain customers efficiently and at scale. This person has experience with digital marketing, is an expert across a diverse portfolio of digital advertising channels and will work in partnership with leadership as well as help manage a growth team. This role interacts extensively across Marketing, Creative, Engineering, Finance, and Product teams. Their input will help shape key business decisions and their efforts will drive new customer acquisition and retention and shape the strategy of the growth function.


In This Role You’ll Get To:

• You’ll manage the overarching paid budget as well as quarterly and monthly

• Responsible for forecasting and spend allocation across the marketing portfolio for optimal ROI and revenue growth

• Execute strategy across various paid marketing channels (Meta, Google, Display advertising, and more)

• Provide team leadership and mentorship to a growth team

• Drive strategy for channel performance and scale growth efficiently

• You’ll identify, launch, and scale new growth channels

• Manage partnerships with ad platforms and vendors

• Monitor and analyze competitive landscape and marketplace trends

• Analyze and contribute to high level daily, weekly, and monthly channel reporting

• Execute, launch, and measure creative tests across channels

• Work closely with Product and Engineering teams to enhance our Ad Technology for campaign optimization

• Work in close partnership with the creative team to guide the development of creative and marketing concepts that can be executed across channels, in accordance with brand strategies,

• and to meet business goal objectives.

• Make strategic recommendations around best practices and learnings from channel performance

• Help develop and drive quarterly marketing roadmaps


What We’re Looking For:

• 10+ years of work experience in performance marketing, e-commerce, or other quantitative/data-driven fields

• Experience with digital advertising channels

• Versatile and able to work in a fast-paced environment

• Strong written and verbal communication skills

• Strong analytical and problem solving skills

• The ability to make data-driven decisions that add value to the customer experience

• Excel expertise; SQL experience is a plus

• BA/BS in quantitative fields or marketing


Thanks

Harpreet

Email : harpreet.kaur2@infostride.com

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