E-Commerce Manager
4 weeks ago
We are searching for an experienced E-Commerce Associate to join the Blundstone USA team
This is a full-time position responsible for aiding in performance marketing, data analytics, website optimization and execution support, email strategy support, and database support. The E-Commerce Associate reports to the E-Commerce Manager and works out of the New Jersey office headquartered in New Brunswick.
This is a hybrid position with a four-day-a-week in-office commitment and optional remote work on Fridays.
Site Management
- Dedicated website management resource for Blundstone.com (product merchandising, category page management, blog updates, and all other on-site content)
- Own management of post-purchase communication via Narvar
- Assist in strategy and execute on CRM activations via Klaviyo (email campaigns, email automations, and SMS)
- Collaborate with internal and external site development partners on execution of site updates
- Using sales data and attribution data (via Google Analytics 4) to inform site and merchandising decisions.
- Project manage and QA new website activations
- Oversee the acquisition of reviews using Reviews.io
Marketing Support
- Accountable for all live assets across paid media platforms (ensuring that our digital assets are current, relevant, and according to strategy)
- Assist in media performance tracking by pulling data and stats from Google Analytics 4, Meta Ads, Tik Tok Ads, and Pinterest Ads.
- Liaison for paid media agencies regarding image assets and landing pages
- Assist in SEO-related needs and activations
Experience and Qualifications
- At least 3 years of Direct-to-Consumer (DTC) ecommerce experience required.
- Our current site platform is Magento 2. Experience in magento is a plus, but not required. We are in the discovery stage of replatforming to either Shopify or CommerceTool. Experience in those platforms are a huge plus.
- At least 3 years experience in an ecommerce business with a focus in site management, digital marketing, and/or CRM
- At least 3 years experience using Google Analytics for on-site and business insights. (Or other web analytic tools such as power bi, tableau, etc)
- Comfortable with Microsoft Excel for data analysis and manipulation (ie. pivot tables and v-lookups)
- Knowledge of basic HTML coding is a plus
- Experience in paid media management is a plus (Meta Ads, Tik Tok Ads, and Pinterest)
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