E-Commerce Manager

4 weeks ago


New Brunswick, United States Blundstone USA Full time

We are searching for an experienced E-Commerce Associate to join the Blundstone USA team 

This is a full-time position responsible for aiding in performance marketing, data analytics, website optimization and execution support, email strategy support, and database support. The E-Commerce Associate reports to the E-Commerce Manager and works out of the New Jersey office headquartered in New Brunswick. 

This is a hybrid position with a four-day-a-week in-office commitment and optional remote work on Fridays.


Site Management


  • Dedicated website management resource for Blundstone.com (product merchandising, category page management, blog updates, and all other on-site content)
  • Own management of post-purchase communication via Narvar
  • Assist in strategy and execute on CRM activations via Klaviyo (email campaigns, email automations, and SMS)
  • Collaborate with internal and external site development partners on execution of site updates
  • Using sales data and attribution data (via Google Analytics 4) to inform site and merchandising decisions.
  • Project manage and QA new website activations
  • Oversee the acquisition of reviews using Reviews.io


Marketing Support


  • Accountable for all live assets across paid media platforms (ensuring that our digital assets are current, relevant, and according to strategy)
  • Assist in media performance tracking by pulling data and stats from Google Analytics 4, Meta Ads, Tik Tok Ads, and Pinterest Ads.
  • Liaison for paid media agencies regarding image assets and landing pages
  • Assist in SEO-related needs and activations 


Experience and Qualifications


  • At least 3 years of Direct-to-Consumer (DTC) ecommerce experience required. 
  • Our current site platform is Magento 2. Experience in magento is a plus, but not required. We are in the discovery stage of replatforming to either Shopify or CommerceTool. Experience in those platforms are a huge plus.
  • At least 3 years experience in an ecommerce business with a focus in site management, digital marketing, and/or CRM
  • At least 3 years experience using Google Analytics for on-site and business insights. (Or other web analytic tools such as power bi, tableau, etc)
  • Comfortable with Microsoft Excel for data analysis and manipulation (ie. pivot tables and v-lookups)
  • Knowledge of basic HTML coding is a plus
  • Experience in paid media management is a plus (Meta Ads, Tik Tok Ads, and Pinterest)




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