Marketing Analyst
3 weeks ago
Marketing & Merchandise Analyst- C-Shopper
Onsite in Irving, TX - 4 days/week
- Interpreting data, analyzing results using statistical techniques.
- Developing and implementing data analyses, data collection systems and other strategies that optimize statistical efficiency and quality.
- Acquiring data from primary or secondary data sources and maintaining databases.
Job Description:
- Interpreting data, analyzing results using statistical techniques.
- Developing and implementing data analyses, data collection systems and other strategies that optimize statistical efficiency and quality.
- Acquiring data from primary or secondary data sources and maintaining databases.
- Working across various C-Shopper development initiatives, partnering with C-Shopper team, internal Data team and Circana/IRI personnel
- Assisting in C-Shopper platform developments designed to drive impact with internal and external users
- Analyst is a subject matter expert and a Customer Success resource in the C-Shopper Team, to work directly with Marketing, Merchandising, Loyalty, Operations & Finance Users and drive internal adoption for our Customer Insights.
- Actively producing analytics projects as requested and also demonstrating to both Users and internal Prospects how they may leverage the C-Shopper Customer Insights Portal to make better recommendations to drive business impact.
- Professional will coordinate and conduct onsite and online User meetings with our internal teams.
- Engage and deliver Training and Help Desk support.This professional will also initiate on-going interactions with assigned User groups, providing Customer Insights to drive business impact.
- Analysts are provided training, coaching and support by all other C-Shopper Team members and Circana Team members to become proficient, and then an SME on our C-Shopper Customer Insights platform.
- Analyst will be assigned User groups and ad hoc projects, in order to drive high platform usages to improve decision-making; leading to Customer retention, trips and basket upsell opportunities
- Engagement professional to deliver C-Shopper product support needs, and overall adoption best practices into assigned User groups within assigned User Teams, including C-Shopper Customer Insight Reports, Assortment and Price/Promo tools and other modules
- Provides guidance and case studies to assigned user groups that demonstrate real, high-value insights that they should present to assigned User groups
- Partners with assigned user groups to act as the voice of the customer to help drive SEI customer-centric sales and marketing strategies for Supplier's products, including coaching assigned User Teams
- Deliver internal customer success processes, including customer onboarding, ongoing support strategies
- Also delivers ad hoc project analytics and presentations, as needed, to support complex external user needs and selected external Suppliers' commercial projects
- Helps define metrics for measuring C-Shopper program impact, customer satisfaction, product usage, and assigned user groups growth / productivity
- Anticipates and removes barriers that slow down or prevent teams from delivering on project goals
- Conducts and reports on user group evaluations and feedback. Communicate effectively with other users and team mates to drive adoption and success.
- Continuously reviews market and customer trends to improve the user experience, drive operational excellence, and drive user skills and innovative approaches among assigned user groups, leveraging our Partner Vendor
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