Director of Digital

2 months ago

Los Angeles, United States Summit Staffing Partners Full time

Director of Digital & eCommerce


Our client is a dynamic, forward-thinking brand that thrives at the intersection of innovation and social media. Dedicated to high-quality, accessible products, they have over $300 million in annual revenue. They are seeking a visionary and data-driven leader to spearhead their digital strategies and initiatives, leveraging the power of social media platforms to elevate their global presence.


Key Responsibilities Include:

  • Manage global eCommerce P&L, including budgets, costs, revenue, and profitability forecasts, while setting and achieving sales targets.
  • Lead a lean, high-performing team overseeing direct-to-consumer platforms, marketplace operations, and agency partnerships, collaborating with wholesale teams to enhance partner site performance.
  • Develop and execute comprehensive eCommerce strategies aligned with business goals, focusing on digital acquisition, retention, and site optimization.
  • Oversee digital campaigns, including email/SMS, paid social, search, affiliate programs, and SEO, ensuring strong performance and measurable outcomes.
  • Manage regional websites to deliver seamless, user-friendly experiences aligned with UX/UI best practices, while optimizing for organic and paid traffic growth.
  • Coordinate the eCommerce calendar, aligning creative assets and promotional content with business timelines and goals.
  • Lead day-to-day marketplace management across Amazon to ensure optimized and updated product listings, driving visibility, conversion, and sales growth. Oversee brand storefronts to effectively showcase products and strengthen brand presence.
  • Develop and execute Amazon advertising strategies, optimizing campaigns and bids to maximize ROAS and support overall eCommerce objectives.
  • Utilize strong expertise with Amazon advertising tools to enhance campaign performance and align with brand strategy.
  • Enhance the loyalty program to drive engagement, brand loyalty, and long-term customer value.
  • Partner with supply chain teams to ensure accurate demand planning and timely product distribution.
  • Utilize data analytics to guide strategic decisions, report performance trends, and identify growth opportunities.
  • Foster a collaborative team environment through feedback, training, and professional development opportunities.
  • Monitor industry trends, emerging technologies, and competitor strategies to stay ahead in the market.
  • Ensure platform security and compliance with global data privacy regulations.


Required Skills and Expertise:

  • Bachelor’s degree in Marketing, Business, IT, or a related field; MBA preferred.
  • 7-10+ years of experience, including 3+ years in leadership; background in consumer goods or retail is a plus.
  • Demonstrated success in developing and executing eCommerce strategies.
  • Expertise in digital marketing, retention strategies, SEO, SEM, and web analytics.
  • Familiar with eCommerce platforms, preferably Shopify.
  • Experience in global eCommerce operations (e.g., US, EMEA, ANZ) preferred.
  • Experience managing Amazon or e-retail channels alongside owned eCommerce platforms.
  • Collaborative leader with a hands-on approach, fostering trust and team development.
  • Skilled in data analysis with a focus on actionable insights.
  • Understanding of UX/UI principles and web design best practices.
  • Familiar with GDPR and other regulatory frameworks for customers in the UK, California, and Europe.


Location: Los Angeles

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