Sr. Marketing Manager

1 month ago

Alpharetta, United States Hexagon Geosystems Full time

Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector and mobility applications. You’ll be joining over 22,000 people in 50 countries on the leading edge of your field.


As a Sr. Marketing Manager, you will collaborate closely with cross-functional teams to understand product differentiators, value propositions, and customer pain points, translating technical information into clear, persuasive messaging. Your primary focus will be on developing high-quality content such as whitepapers, eBooks, blog posts, and videos that educate and inspire prospects throughout the buyer's journey. You’ll also work with the demand generation team to measure the impact of the created content, refining future campaign themes.


Additionally, you will play a key role in optimizing content for SEO. You’ll also manage persona profiles and messaging for the commercial business. The successful candidate will possess excellent writing skills, a strong technical background in reality capture, and a proven track record of creating impactful content that drives lead generation and engagement.


If you are passionate about technology, thrive in a fast-paced environment, and are adept at translating complex technical concepts into compelling content, we want to hear from you This position will work on-site in Alpharetta, GA.



WHAT YOU GET TO DO:

  • Develop and execute content strategy aligned with demand generation goals, targeting various stages of the buyer's journey.
  • Create high-quality technical content, including eBooks, blog posts, tip sheets, videos, etc., that resonate with our target audience and addresses their pain points.
  • Collaborate with sales, technical sales engineers (TSEs), and marketing teams to gather technical insights and translate them into compelling messaging and content.
  • Optimize content for search engines (SEO) to improve visibility and drive organic traffic growth.
  • Track and analyze content performance metrics to measure effectiveness and inform future content strategy.
  • Assess and prioritize incoming content requests, coordinating efforts between sales, demand generation, product management, and marketing functions to maximize impact and reduce duplication of work.



OUR IDEAL CANDIDATE:

  • Minimum 3 years of experience working as a Marketing Manager, leading a team with proven performance.
  • An MBA or related graduate or post-graduate degree is preferred, with a technical undergrad degree being an added advantage. Experience can be substituted for traditional education.
  • Strong technical background, with experience in reality capture a plus
  • Experience with platform marketing for SaaS
  • Proven experience as a product marketing manager, technical content manager, product manager, or similar role, with a strong portfolio of technical content creation.
  • Exceptional writing and editing skills, with the ability to translate complex technical concepts into clear, concise, and engaging content.
  • Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and work effectively in a cross-functional and hybrid team environment.
  • Analytical mindset with the ability to track and interpret content performance metrics to drive data-driven decision-making.
  • Creative thinker with a passion for technology and a keen eye for detail.
  • Strong interpersonal and communication skills, with the ability to collaborate effectively with internal stakeholders at all levels.
  • Strong problem-solving skills, self-motivated, personable, pragmatic, with keen attention to detail.
  • Exceptional organizational skills to define and manage multiple projects with tight deadlines effectively in a fast-paced environment.
  • Video and graphics creation and editing experience big plus.



At Hexagon, we work to be the place where a diverse mix of talented people want to come, to stay and do their best work. We know our company runs on the hard work and dedication of our passionate and creative employees, and that diversity of thought makes us better each day.


Hexagon is an Equal Employment Opportunity and Affirmative Action employer. We are committed to considering all qualified applicants for employment without regard to race, religion, sex, national origin, disability, protected veteran status, or other characteristic protected by law.

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