Marketing Manager

1 month ago

Irvine, United States Cameron Smith & Associates, Inc. Full time

Cameron Smith & Associates is a leading executive search firm for the Consumer Goods Industry. We specialize in the recruitment and networking of top talent required to win at leading retailers. CSA has made placements in more than 43 states, 9 countries and with 50 of the top 100 suppliers to retail.


We are actively recruiting for a Marketing Brand Manager for a client, which will be a critical member of their Marketing Department working closely with the Sr. Marketing Director and cross-functional teams to ensure the organization's brands are properly positioned to consumers and that they can deliver on the respective brand's core values. The Marketing Manager will be instrumental in driving success of the organization's toy products through effective marketing strategies and product road mapping, with a specialized focus on managing licensed brands. The ideal candidate will possess a deep understanding of the toy industry, consumer behavior, analytics, and market trends to develop strategic line plans and provide valuable insights for product development. They must be able to work in a fast-paced environment and juggle multiple projects at once.


Responsibilities:

-Develop and execute comprehensive product marketing strategies to drive demand and sales of the toy products in conjunction with the Sr. Marketing Director

-Analyze and provide category, consumer, competitor, retailer and product-specific insights, trends and market research in support of brand strategies

-Track and analyze sales performance of product lines to identify growth opportunities

-Assist with the creation of retail-specific programs and exclusives, tailoring product lines and marketing strategies to maximize business across channels (Mass, Online, Club, Value, Department Store)

-Cultivate and maintain strong relationships with licensors, ensuring compliance with brand guidelines and maximizing the value of licensed partnerships

-Develop clear and compelling product messaging and positioning for toy products that align with brand guidelines and resonate with target audience

-Collaborate closely with cross-functional teams to bring new toy products to market successfully

-Lead the creation and execution of product launch plans for toy products, coordinating marketing activities across various channels such as in-store merchandising, digital and PR

-Support retail sales team to maximize sell in and sell-through during entire product life cycle by providing all necessary information and materials, inclusive of product samples, presentation decks, digital photography and video assets, and required retailer-specific information

-Must have strong presentation skills


Qualifications:

-BS Degree in marketing or related field

-5+ years of experience in product marketing required. Toy experience required. Experience managing licensed brands preferred. Prior leadership experience in marketing/brand management including managing a large product portfolio.

-Excellent verbal and written communication skills

-Proficient in MS Office

-Strong analytical and project management skills. Must have quantitative and analytical skills with the ability to analyze business data, determine solutions, make sound recommendations and carry out actions in an effective manner. Highly creative with the ability to think outside of the box.

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