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Vice President, Brand Marketing

5 months ago

Miami, United States SH Hotels & Resorts Full time

OUR COMPANY


SH Hotels and Resorts management company operates upscale, lifestyle, and luxury 1 Hotels, Baccarat Hotels, Treehouse Hotels and SH Collection properties. Every day, over 2,000+ team members work together in synergy to create impactful memories by offering an unrivalled level of service and create a sense of feeling at home for our guests at our hotels.

Our success is driven by our passionate, skillful team members who embody the SH Hotels & Resorts core values; we share a common goal to protect our earth, and to love the people who inhabit it. Our mission to find talent is simple. We seek to hire thoughtful, caring, and forward-thinking people who will inspire, collaborate, and strive to achieve our fundamental cause – do all the good we can.


OUR OPPORTUNITY

It’s an exciting time at SH Hotels & Resorts as we have significant global expansion underway with locations such as Cabo, China, Toronto, London, Australia, Paris and beyond, in our future With our growth comes new opportunities to hire even more extraordinary people as we branch out into new territories.


QUALIFICATIONS


What is this role all about?

The Vice President, Brand Marketing is a vital part of the leadership team for SH Hotels & Resorts and its brand marketing efforts globally. The individual in this role has a deep understanding of building meaningful connections with consumers, forging integrated brand partnerships, and creating buzz in the market through experiential activations, while establishing strong foundations of brand and creative management. The VP of Global Brand Marketing is experienced in positioning the brands and their missions within the cultural zeitgeist – striking the right balance between limitless creativity and applying insights and data to inform all decisions. The individual in this role has previous experience in directly managing a team, and is responsible for continuously evolving the end-to-end consumer journey, engaging the right audience at the right time, via the right channels. As the footprint of the SH portfolio expands internationally, it is critical that the individual has deep experience in developing brands at a global scale, leveraging globally relevant brands and bringing them to life for consumers in a locally relevant manner.


Some of the highlights of experience we’re looking for:

  • Experience in global marketing, launching brands, deploying marketing strategies in a variety of global markets.
  • Track record in establishing brands and brand proof points through a variety of strategies, in a variety of channels – with focus on experiential, digital, social media and content marketing.
  • Creative brand strategy and execution.
  • Experience in creating and leading a high-performing team, with strong culture and values.
  • Ability to establish processes and marketing operations structure within both the corporate and property environment. Ability to manage teams directly and indirectly (e.g. property marketing teams).
  • Experience in the luxury / lifestyle brand marketing space a must, with understanding of bringing different brands to life to the respective consumer audience.


What does this person actually do? Here are some examples:

  • Establish and implement insights and data driven marketing strategies, assess and refine tactics based on KPI results in real time, and leverage the brand marketing performance results to inform future plans.
  • Have your finger on the pulse in culture, trends and global consumer behavior and attitudes – being the voice of the consumer for the company as a whole.
  • Collaborate with other departments to help bring the brands to life for the consumer – with a lens of “everything communicates”, everything is a form of marketing.
  • Develop messaging strategies across all engagement platforms and channels to build an emotional connection with consumers every step of the way.
  • Own the 360 consumer journey and partner with other disciplines to bring that journey to life across all touchpoints.
  • Oversee the content marketing with various teams (e.g. digital team) to ensure the brands show up in the most relevant ways – including website social media, brand blog, email marketing, etc.
  • Partner with brand communications on all media relations, advertising and public relations efforts, connecting these efforts to the overarching brand marketing activities.
  • Continuously identifies opportunities to enhance our marketing efforts, supporting and guiding the hotel marketing teams.
  • In tune with the competitive landscape of the brands, both inside the hotel industry and beyond. Conducts ongoing assessment of ever-changing market dynamics and devises strategies to meet the evolving market landscape.
  • Drive experiential programming that bring the brands’ mission to life for consumers.
  • Establish strategic brand partnerships that present a symbiotic value-add for consumers and each partner; build strong relationships with potential brand partners, like-minded brands, aligned NGOs and other organizations.
  • Oversee the creative process for the brands, to ensure a consistent execution of the brand visual identity across all channels. Includes the development of tools and playbooks to enable on-brand execution at every turn.
  • Inspire the corporate marketing team, property marketing leaders and all stakeholders, driving a strong team culture, strong team member engagement and instilling desire to achieve and surpass aspirational goals as a team.


Must-Have’s and Nice to Have’s

  • International experience is a must (even if prior roles have been U.S. based)
  • 15+ years of relevant brand marketing experience
  • Previous experience in establishing and leading teams
  • Has extensive knowledge of marketing principles
  • Strong ability to inspire and motivate team members motivate team members; strong leadership skills are a must, demonstrating the ability to build a team, rally an organization around a shared objective.
  • The right balance of a creative and analytical thinker
  • Excellent verbal and written communication skills are required to facilitate clear and concise communication with a high level of professionalism.
  • Must possess legal work authorization to work in the United States
  • Overall, a people person who works well with others.