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Vice President of Customer Relationship Management and Marketing Technology

2 months ago

Miami, United States MSC Cruises Full time
Job Title: Vice President, CRM

MSC Cruises is seeking a seasoned executive to lead its Customer Relationship Management (CRM) and Marketing Technology (MarTech) efforts. As Vice President, CRM, you will play a critical role in developing and executing comprehensive strategies that drive business growth and customer engagement.

Key Responsibilities:
  1. Develop and implement a CRM and MarTech strategy that aligns with MSC Cruises' business objectives.
  2. Lead a team of professionals in building and optimizing CRM and marketing technology platforms.
  3. Collaborate with cross-functional teams to create and execute customer engagement strategies.
  4. Analyze data to inform business decisions and drive customer-centric initiatives.
  5. Stay up-to-date with emerging marketing technologies and provide thought leadership on their adoption.
  6. Partner with the global MSC Cruises team to ensure alignment on CRM and MarTech strategy.
  7. Maximize performance of existing marketing technology tools and build a roadmap for migration to new tools.
Requirements:
  • Proven experience in CRM and MarTech leadership roles.
  • Strong understanding of data flows and technical architecture.
  • Ability to create and articulate a compelling vision for the CRM and MarTech team.
  • Entrepreneurial and creative approach to developing new ideas.
  • Strong leadership and team management skills.
  • Ability to partner effectively with cross-functional teams.
What We Offer:

MSC Cruises offers a dynamic and challenging work environment, with opportunities for professional growth and development. We are committed to attracting and retaining top talent and offer a competitive compensation package.