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Digital Strategy

1 month ago

Framingham, United States Staples Full time

Staples is business to business. You’re what binds us together.

Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that our customers expect. We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. We work end-to-end with our sales, merchandising, finance, logistics and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team.

What you’ll be doing:

  • As the Digital Strategy A/B Testing Manager you will be responsible for designing, coordinating execution, and analyzing experiments across our digital channels (web, mobile) and platforms (Staples.com, StaplesAdvantage.com)
  • You will work closely with the digital strategy team, product managers, designers, developers, and marketers to optimize the user experience and drive revenue growth.
  • Develop and maintain a robust A/B testing pipeline, from ideation to implementation to analysis, using best practices and industry standards.
  • Collaborate with cross-functional teams to ideate, design and launch experiments, and ensure alignment with business goals and technical feasibility.
  • Define and prioritize key hypotheses, metrics, and segments for testing, and communicate the results and recommendations to stakeholders.
  • Analyze and interpret data from various sources, using statistical methods and tools, and generate actionable insights and recommendations.
  • Create and present clear and compelling reports and dashboards that showcase the impact of experiments on key performance indicators.
  • Stay abreast of the latest trends and best practices in A/B testing, digital analytics, and user experience.

What you bring to the table:

  • Experience working with A/B testing platforms such as Adobe Target, Google Analytics
  • Proficiency in data analysis and visualization tools, such as Google Analytics, Adobe Analytics, Tableau, Power BI, or similar.
  • Excellent communication and presentation skills
  • Ability to translate complex data into clear and actionable insights for diverse audiences.
  • Ability to work independently and execute and inspire partnership across multiple groups including merchandising business category leads, digital experience, product, and analytics team
  • Knowledge of statistical concepts and methods, such as hypothesis testing, confidence intervals, sample size calculation, and regression analysis.
  • Strong Microsoft Office skills.

What’s needed- Basic Qualifications:

  • 4+ years of experience in digital analytics, A/B testing, or related fields, preferably in an e-commerce or retail environment.

What’s needed- Preferred Qualifications:

  • Bachelor's degree or higher in a quantitative field, such as business, statistics, mathematics, computer science, or economics or equivalent work experience.

We Offer:

  • Work location: Framingham, MA hybrid requires 3 days onsite per week.
  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more


At Staples, “inclusion” is an action word. It represents what we do to ensure that all employees feel valued and supported to contribute to their fullest potential. When we operate inclusively, diversity naturally follows. This is why we work hard to foster an inclusive culture, as we seek employees with unique and varied perspectives and areas of expertise. The result is a better workplace and innovative thinking that helps us exceed our customers’ expectations -- through the power of the people behind our iconic brand.

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.