Content Operations Manager and Writer

2 weeks ago

Cincinnati, United States Loyalty360 Full time

Company Description

Loyalty360 is an association for customer loyalty based in Cincinnati, OH. We serve as a platform bringing together loyalty-focused professionals from technology and service suppliers and brands. Through Loyalty360, members gain access to invaluable resources, networking opportunities, and guidance provided by thought leaders in customer loyalty. We offer cutting-edge research, best practices, and networking opportunities to help our members better understand loyalty and develop effective customer and employee engagement programs.


Role Description

This is a full-time Content Operations Manager and Writer role based in Cincinnati, OH with the flexibility for remote work. The Content Operations Manager and Writer will be responsible for overseeing and managing content creation and distribution across various channels. This includes managing the editorial calendar, working with internal teams and external contributors, and ensuring the quality and consistency of content. The role also involves writing and editing content, optimizing content for SEO, and coordinating with design and marketing teams to ensure content aligns with brand guidelines.


Essential Job Functions:


Content Creation

  • Write original articles for Loyalty360’s various media platforms, helping to position Loyalty360 as the most prolific resource and expert voice for customer loyalty news.
  • Write well-researched long-form pieces, including magazine articles, case studies, reports and advertorial content, conveying a unique voice and expert perspective.
  • Collaborate with Loyalty360 leadership to conduct interviews with business executives; pen articles or long-form pieces based on interview content, and develop observations about industry trends.
  • Proof-read and edit copy and content to ensure editorial standards.
  • Create written copy for marketing, event, and advertising projects as needed.


Client Support

  • Coordinate and conduct video/podcast interviews with members/clients as needed
  • Work with Loyalty360 content and account management teams to ensure member content and interviews are promoted through Loyalty360’s various channels


Content Management/Marketing

  • Develop and maintain knowledge of the industry and the target audience to understand what attracts, grows, and retains readers and members.
  • Outreach for potential interviews and coordinating schedules with outside PR reps/interviewees for phone and/or video interviews.
  • Collaborate with Loyalty360 leadership and staff to formulate and execute a strategy for creating relevant, valuable, and timely content.
  • Work with Loyalty360 web development, marketing, and leadership to develop, execute and monitor SEO plan and linking strategy.
  • Ensure content is aligned with marketing and sales efforts. Develop a plan for aligning content with overall marketing and event plan.
  • Identify industry trends and develop a plan for reporting on them.
  • Work with colleagues to explore opportunities for new and different content.


Qualifications

  • Strong writing and editing skills for creating high-quality content
  • Experience in content management and distribution
  • Knowledge of SEO best practices and content optimization
  • Proficiency in content management systems and tools
  • Experience in managing editorial calendars and working with contributors
  • Strong organizational and project management skills
  • Excellent communication and collaboration skills
  • Ability to work independently and remotely
  • Experience in the loyalty or marketing industry is a plus
  • Bachelor's degree in Marketing, Communications, Journalism, or related field

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