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Marketing Specialist
2 months ago
Job Overview
Specialty Appliances is seeking a Marketing Specialist to manage, analyze, and execute company marketing activities, from social media to email marketing and content development. The Marketing Specialist will work with cross-functional team members to drive new customer acquisition, increase cross-sell, and reduce attrition.
This is a great opportunity for someone who is driven to work hard, has digital marketing experience, is motivated to learn, and wants to work in a fast-growing company.
About Us
We are one of the largest orthodontic labs in the country and were voted Best Orthodontic Lab at the 2023 AAO meeting in Chicago. We are a rapidly growing manufacturer of orthodontic appliances with annual revenue of $25+ million and have been in business since 1981. We are backed by a seasoned growth-oriented private equity firm, Reynolda Equity Partners. We are known for our industry-leading quality, unparalleled customer service, and short lead times. We operate with a startup mentality and are targeting to double sales and triple EBITDA in the next three years through acquisitions and organic growth.
In this role, you will…
- Develop and implement social media strategies to enhance brand presence across various platforms (e.g., Facebook, Instagram, LinkedIn, etc.).
- Design and execute email marketing campaigns. Conduct A/B testing to optimize email success. Monitor and analyze email performance metrics.
- Generate relevant and compelling content to be used across platforms (email, social, web articles, etc.) to drive consideration and intent by collaborating with cross-functional team members.
- Develop and gain approval for tradeshow strategy. Manage execution of tradeshows from beginning to end.
- Develop marketing materials for meetings, educational events, and advertising submissions.
- Over time, own marketing strategies for our Specialty lab businesses.
In this role, you’ll need to have…
- Bachelor's Degree
- 1-3 years of significant/broad marketing experience, digital marketing experience preferred.
- Familiarity with dental, medical device, or medical technology industries preferred.
- Strong analytical and problem-solving abilities.
- Good written and verbal communication skills.
- Experience with Adobe applications.
- Photography/videography experience preferred.
- Strong interpersonal skills and extremely resourceful.
What We Offer
- Competitive Salary
- Medical, Dental, and Vision Insurance
- Short-term and Long-term Disability, Life and AD&D Insurance
- PTO
- Paid Company Holidays
- Bonus Plan
- 401(k) with company match
Local Candidates Only - No Relocation Package
EQUAL OPPORTUNITY EMPLOYER
