Paid Search/ Google Marketing Specialist

2 weeks ago


Miami, United States MC Full time

Paid Search/ Google Marketing Specialist (SEM/PPC)

What you’ll do:

  • Create campaign plans, including budget, targeting, and recommendations on Google Ads, Facebook Ads (Meta), Microsoft Ads, LinkedIn Ads and more.
  • Conduct competitive research and develop keyword lists and audience sets for paid digital campaigns
  • Setup of accounts, tracking and campaigns with best practice guidelines
  • Manage multiple campaigns with a keen focus on performance, including ongoing testing, optimization and budget management to meet campaign goals
  • Create reports relaying complex data sets and effectively communicate performance to clients
  • Pace and optimize campaign spend against daily/monthly budgets
  • Assess landing pages used in search engine marketing campaigns
  • Monitor, recommend and test the latest digital marketing tactics for internal and external initiatives

What you need:

  • Must have obtained, at a minimum, a Bachelor’s degree in marketing, advertising, communications or relevant field.
  • Strong understanding of digital marketing fundamentals and methodologies
  • 2+ years of experience managing paid search campaigns (Adwords, Bing)
  • A foundation of Conversion Rate Optimization (CRO) best practices
  • Excellent spreadsheet skills, Excel or preferably with Google Sheets
  • Google Adwords and/or Analytics Certified
  • Experience working and communicating directly with clients
  • Impeccable attention to detail

Bonus points

  • Experience in the healthcare / medical vertical
  • Experience with Supermetrics and other marketing automation tools
  • SEO experience



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