Paid Search/ Google Marketing Specialist
2 weeks ago
Paid Search/ Google Marketing Specialist (SEM/PPC)
What you’ll do:
- Create campaign plans, including budget, targeting, and recommendations on Google Ads, Facebook Ads (Meta), Microsoft Ads, LinkedIn Ads and more.
- Conduct competitive research and develop keyword lists and audience sets for paid digital campaigns
- Setup of accounts, tracking and campaigns with best practice guidelines
- Manage multiple campaigns with a keen focus on performance, including ongoing testing, optimization and budget management to meet campaign goals
- Create reports relaying complex data sets and effectively communicate performance to clients
- Pace and optimize campaign spend against daily/monthly budgets
- Assess landing pages used in search engine marketing campaigns
- Monitor, recommend and test the latest digital marketing tactics for internal and external initiatives
What you need:
- Must have obtained, at a minimum, a Bachelor’s degree in marketing, advertising, communications or relevant field.
- Strong understanding of digital marketing fundamentals and methodologies
- 2+ years of experience managing paid search campaigns (Adwords, Bing)
- A foundation of Conversion Rate Optimization (CRO) best practices
- Excellent spreadsheet skills, Excel or preferably with Google Sheets
- Google Adwords and/or Analytics Certified
- Experience working and communicating directly with clients
- Impeccable attention to detail
Bonus points
- Experience in the healthcare / medical vertical
- Experience with Supermetrics and other marketing automation tools
- SEO experience
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