Marketing and Administrative Assistant

1 day ago

Rochester, United States Innex Innovative Industries Full time

About Us

INNEX Innovative Industries is a leading provider of ceramic and technical solutions for the manufacturing sector. Our mission is to drive innovation and efficiency through cutting-edge materials and a commitment to excellence. We pride ourselves on fostering a flexible and inclusive work environment where team members can grow professionally and contribute meaningfully.

Our environment includes:

  • Flexible, hybrid work opportunities with work-from-home days
  • A casual yet professional atmosphere
  • Opportunities for professional development and growth

This role is perfect for someone with a proactive attitude, excellent organizational skills, and a passion for marketing and sales in a technical or manufacturing context.


Key Responsibilities

Administrative Support

  • Serve as a key point of contact for the CEO and senior staff, managing schedules, organizing meetings, and coordinating internal and external communications.
  • Maintain organized records, files, and databases for seamless access and retrieval.
  • Oversee travel arrangements, ensuring alignment with company schedules and budgetary guidelines.

Marketing Coordination

  • Develop, execute, and track marketing strategies tailored to manufacturing industry needs, focusing on technical and innovative product offerings.
  • Collaborate with internal teams to produce compelling marketing materials, including brochures, technical guides, and presentations.
  • Coordinate trade show participation, including logistics, booth setup, and post-event follow-up, ensuring maximum visibility and engagement.
  • Research and stay updated on industry trends, customer needs, and competitor activities to inform marketing campaigns.
  • Create and manage content for digital platforms, including email campaigns, social media, and website updates, targeting manufacturing and technical audiences.

Sales Enablement

  • Manage and update the company’s CRM, ensuring accurate records of leads, prospects, and customer interactions.
  • Establish and monitor prospecting campaigns, coordinating action items with team members to meet sales objectives.
  • Support sales efforts by generating reports, preparing materials, and assisting with follow-ups to nurture leads and close deals.

Content Lead

  • Develop and manage a content calendar for marketing materials, including social media posts, blog articles, newsletters, and other communication channels.
  • Create engaging and high-quality written, visual, and multimedia content that aligns with the company’s brand and messaging.
  • Write, edit, and proofread copy for marketing collateral, ensuring clarity, accuracy, and a professional tone.
  • Coordinate with designers and external vendors to produce branded graphics, videos, and promotional materials.
  • Leverage analytics tools to measure the performance of content and adjust strategies for maximum impact.
  • Stay informed on industry-specific content trends and incorporate them into campaigns to enhance audience engagement.


Qualifications and Skills

  • Education: Associate’s degree or higher in Marketing, Business Administration, Communications, or a related field preferred.
  • Experience: Minimum of 3 years in a similar role, preferably in a manufacturing or technical environment.
  • Technical Skills:
  • Proficiency in Microsoft Office Suite, particularly Excel, Word, PowerPoint, and Teams.
  • Experience with CRM platforms like Salesforce, HubSpot, or similar.
  • Familiarity with graphic design tools such as Canva, Visme, or Adobe Creative Suite.
  • Proficiency with content management systems and social media platforms.
  • Soft Skills:
  • Exceptional organizational and multitasking abilities.
  • Strong communication skills, both written and verbal.
  • Detail-oriented with a knack for problem-solving and initiative.
  • Ability to manage multiple priorities while meeting deadlines.
  • Industry Knowledge: A willingness to learn manufacturing terminology, processes, and market dynamics is essential.


Why Join INNEX?

At INNEX, we believe in recognizing and valuing our employees. As a Marketing and Administrative Assistant, you will:

  • Gain exposure to the innovative manufacturing industry.
  • Work in a supportive and flexible environment that values independent contributions and collective success.
  • Have opportunities for professional growth and skill development.


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