Marketing Communication Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


San Diego, United States ISEE Career Solutions, Inc. Full time

Company Overview


The Company, founded in 2002 in Seoul, South Korea, is the world leader in 3D measurement and inspection technology used in the production of micro-electronics assemblies. Using patented 3D technology, the company provides best-in-class products in Solder Paste Inspection (SPI) and Automated Optical Inspection (AOI) for electronics manufacturers worldwide.


Position Overview


Marketing Communication Manager who will be responsible for developing and implementing global marketing plans for Koh Young medical products. This role involves collaborating with cross-functional teams, including sales and product management, to drive product promotion, market penetration, and brand awareness.


Responsibilities


1. Strategic Planning and Campaign Management:

  • Develop comprehensive marketing communication plans aligned with overall business objectives and product strategies.
  • Create and manage campaigns across multiple channels (digital, print, events) to promote the company's medical products effectively.
  • Monitor and analyze campaign performance metrics, preparing regular reports to evaluate effectiveness and suggest improvements.

2. Content Development and Brand Messaging:

  • Lead the creation of compelling content, including brochures, websites, press releases, and presentations, ensuring alignment with brand messaging and positioning.
  • Collaborate with cross-functional teams to develop consistent and impactful messaging for various target audiences.

3. Collaboration with Sales and Product Teams:

  • Work closely with sales teams to develop sales enablement materials, presentations, and tools supporting product launches and promotions.
  • Collaborate with product management and R&D teams to understand product features and benefits, translating them into effective communication strategies.

4. Event Management and Trade Shows:

  • Plan, coordinate, and execute participation in industry trade shows, conferences, and events to showcase products and enhance brand visibility.
  • Manage pre-event and post-event communication strategies to maximize impact and engagement.


Requirements


  • Bachelor’s degree in marketing, communications, or related field.
  • Proven experience (5+ years) in marketing communications, preferably in the medical device or healthcare industry.
  • Strong understanding of marketing principles, branding, and strategic communication planning.
  • Excellent written and verbal communication skills with the ability to create impactful content.
  • Strategic thinker with the ability to analyze market trends and develop innovative marketing strategies.
  • Ability to work collaboratively in a cross-functional environment.
  • Bilingual in Korean and English is required


Benefits


  • Health Insurance, including Dental and Vision
  • 401(k)
  • Paid Time-Off


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