Performance Marketing Manager

2 weeks ago

Cerritos, United States Cuckoo Electronics America, Inc. Full time

Company Description

Cuckoo Electronics Co. is a South Korean manufacturing corporation that was established in 1978. With over 40 years of manufacturing experience in premium pressure rice cookers, Cuckoo has become the No. 1 pressure cooker brand. It is also recognized as one of the top brands for home and kitchen appliances in South Korea. During the past 20 years of expansion into the global market, Cuckoo has been recording an average growth rate of 50% per year. Cuckoo Electronics America, established in 2016, is one of the fastest-growing members of Cuckoo Electronics Co.


Job Description

  • Develop, implement, and manage comprehensive digital marketing strategies to elevate brand visibility and achieve customer acquisition goals.
  • Stay current with industry trends and emerging technologies to ensure digital strategies remain innovative and effective.
  • Oversee all aspects of digital marketing channels, including SEO, SEM, social media, email, content marketing, and paid advertising campaigns.
  • Analyze performance metrics across digital channels, leveraging data-driven insights to optimize campaigns for maximum ROI.
  • Implement A/B testing and other methodologies to continually refine and enhance digital marketing effectiveness.
  • Collaborate with cross-functional teams to align digital initiatives with overall business goals and marketing objectives.
  • Work closely with teams internally and external agencies to ensure consistency and effectiveness in the execution of digital campaigns.
  • Build and maintain effective relationships with external partners, including agencies, to create successful collaborations on key projects.
  • Stay informed about platform updates, industry best practices, and new features to leverage in digital strategies.
  • Develop and manage budgets for digital marketing initiatives, ensuring efficient allocation of resources for maximum impact.
  • Provide regular reporting and insights to stakeholders on budget performance and ROI.


Qualifications

  • A minimum of 5 years of experience in performance marketing.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in developing and implementing successful digital marketing strategies.
  • Expertise in SEO, SEM, social media, email marketing, content marketing, and paid advertising.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Experience collaborating with cross-functional teams and external partners.
  • Proficiency in using digital marketing tools and platforms.
  • Excellent communication and project management skills.
  • Ability to adapt to a fast-paced and dynamic environment.


Benefits

  • 100% PPO insurance (medical, dental, vision, and life)
  • 15 PTO Days + 1 Personal Day
  • 12 Federal Holidays
  • 4% 401K matching
  • Free catered lunch daily

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