Marketing Team Lead

2 weeks ago


Cerritos, United States Cuckoo Electronics America, Inc. Full time

Company Description

Cuckoo Electronics Co. is a South Korean Kitchen Appliance and Home Living Brand. With over 40 years of experience manufacturing premium Kitchen Appliances and Home Living Products, Cuckoo has become the No. 1 pressure cooker brand in South Korea and is one of the leading brands in home living and kitchen appliance technology. During the past 19 years of global expansion, Cuckoo has recorded an average growth rate of 22% a year. In 2016, Cuckoo Electronics opened Cuckoo Electronics America located in Los Angeles, California. Cuckoo Electronics America has seen exponential growth since its inception and is looking for a great member to join its ever-growing team.


Job Description


Content Development and Optimization:

  • Develop, write, and edit creative and compelling product listings including titles, key features, descriptions, and bullets that highlight product benefits and are optimized for especially Amazon’s search algorithm.
  • Create and manage retailers' content to enhance product pages through rich texts and images that improve customer experience and product understanding.
  • Optimize listings for SEO by researching and integrating effective keywords.


Product Launch Preparation:

  • Collaborate with product and marketing teams to plan and execute launch strategies tailored to Amazon, Website, and other retailers.
  • Coordinate with supply chain and logistics to ensure timely availability of products for launch.


Cross-Functional Collaboration:

  • Work with the broader e-commerce team to align Amazon strategies with other online and offline marketing efforts.
  • Ensure brand consistency across all Amazon content and promotional materials.


Performance Analysis:

  • Track and report on content performance metrics, using Advertising analytics tools (AMZ ads, FB/Google Ads) to measure the success of product listings and advertising campaigns.
  • Use data insights to continually refine content and marketing strategies, improving visibility, engagement, and sales.


Qualifications

  • A Bachelor's degree in Marketing, Business Administration, or a related field.
  • Ability to develop, write, and edit compelling product content with a focus on clarity, creativity, and optimization for search algorithms.
  • Keyword research and integration to optimize product listings for search engines, particularly on Amazon.
  • Familiarity with online retail platforms, particularly Amazon, and a deep understanding of customer experience optimization through text and image content.
  • Strong analytical skills.


Benefits

  • 100% PPO insurance (health, dental, vision, and life)
  • 15 PTO Days + 1 Personal Day
  • 12 Federal Holidays
  • 4% 401K Matching
  • Free catered lunch daily

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