Senior Brand Manager

4 weeks ago

Schaumburg, United States LaSalle Network Full time

LaSalle Network has partnered with a dynamic and innovative consumer packaged goods (CPG) company dedicated to building and nurturing strong brands that resonate with consumers. With a commitment to excellence and a passion for innovation, they are seeking a Senior Brand Manager to join a team in the North West Chicago suburbs.

As a Senior Brand Manager, you will have the opportunity to shape the future of their brands and make a meaningful impact on their business. They offer competitive compensation and benefits, along with a collaborative and inclusive work environment where your ideas are valued, and your contributions are recognized. As a Senior Brand Manager, you will play a key role in shaping and stewarding brand identities to drive growth, loyalty and engagement among consumers. You will lead the development and execution of strategic brand initiatives that elevate our brands and differentiate them in the marketplace.

Senior Brand Manager Responsibilities:

  • Develop and execute comprehensive brand strategies that reflect our client's brand values, personality and positioning, ensuring consistency across all touchpoints
  • Conduct in-depth market research and consumer analysis to uncover insights and trends, leveraging findings to inform brand strategies and messaging
  • Lead the development of compelling brand narratives, creative campaigns and brand assets that resonate with target audiences and drive emotional connections
  • Collaborate closely with cross-functional teams, including marketing, creative and product development, to ensure alignment and integration of brand strategies across all initiatives
  • Manage brand budgets and resources effectively, optimizing investments to maximize brand impact and ROI
  • Monitor and analyze brand performance metrics, market share data and consumer feedback to assess brand health and identify opportunities for growth and improvement
  • Champion brand innovation and evolution, identifying opportunities for brand expansion, partnerships and experiential activations
  • Cultivate strong relationships with internal and external stakeholders, including agencies, influencers and retail partners, to support brand initiatives and drive business growth


Senior Brand Manager Requirements:

  • Bachelor's degree in Marketing, Business Administration or related field; MBA preferred
  • 5+ years of experience in brand management, marketing or related roles within the consumer packaged goods (CPG) industry
  • Proven track record of developing and executing successful brand strategies that drive brand equity, awareness and preference
  • Strong creative and strategic thinking skills, with a passion for storytelling and crafting compelling brand narratives
  • Excellent communication and collaboration skills, with the ability to influence and inspire cross-functional teams and external partners
  • Analytical mindset with the ability to interpret market data, consumer insights and brand performance metrics to inform strategic decisions
  • Highly organized with the ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment
  • Proficiency in Microsoft Office Suite; experience with brand management tools and analytics platforms is a plus


If you are a strategic thinker with a passion for branding, please apply to this Senior Brand Manager position today

Thank you,

Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.

LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.

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