SEO Specialist

2 weeks ago

Lake Geneva, United States LHH Full time

If you're excited to be part of a winning team, Mecum Auctions is a great place to grow your career.


Responsibilities for SEO Specialist

  • Develop optimization strategies that increase the company's search engine results rankings
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance
  • Efficiently communicate with other marketing professionals to align goals
  • Collaborate with others within the marketing department to manage SEO strategy
  • Write compelling and high-quality website content, including blog posts and page descriptions
  • Update content and website links for maximum optimization and search engine rankings
  • Analyze core metrics performance data and make strategic recommendations through written reports and PowerPoint presentations to key stakeholders


Qualifications for SEO Specialist

  • Two to three years of experience in successfully developing and executing SEO campaigns
  • Understanding of search engine algorithms and ranking methods
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
  • Knowledge of keyword research, on-page optimization, technical SEO, content marketing, data mining tools, and link building as they apply to marketing/e-commerce platforms.
  • Able to complete competitive analysis of other companies within the industry
  • Excellent written and verbal communication skills (email, phone, etc.)
  • Comfortable analyzing high volumes of data daily
  • Familiarity with WordPress or other content management systems
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus
  • Functional knowledge of HTML & CSS
  • Knowledge of mobile vs. desktop SEO strategies

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