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Senior Director Marketing Technology and Web Operations

2 months ago

Sunnyvale, United States Synopsys Inc Full time

About the Company:

At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.



What You'll Be Doing:

  • Lead the strategic planning, development, and implementation of the company's website.
  • Manage our Martech stack to optimize marketing efforts and improve the customer experience.
  • Drive data analytics and reporting to provide actionable insights for decision-making and identification of opportunities for improvement.
  • Lead the digital transformation initiative across the marketing organization, promoting the use of digital tools and strategies to enhance efficiency and effectiveness.
  • Collaborate with various departments to ensure the website and digital marketing efforts align with brand guidelines, marketing initiatives, and business objectives.

The Impact You Will Have:

  • Enhance the company’s online presence, making it a go-to resource for customers and stakeholders.
  • Drive data-driven decision-making through comprehensive analytics and reporting.
  • Improve customer experience by optimizing the Martech stack.
  • Advance digital transformation initiatives to streamline marketing operations.
  • Boost website traffic and user engagement through effective SEO strategies.
  • Ensure the website aligns with brand and business objectives, enhancing overall marketing efforts.
  • Lead and mentor a high-performing team, fostering professional growth and development.
  • Identify and implement improvements to keep the website secure and up-to-date.
  • Collaborate with various departments to achieve cohesive marketing strategies.
  • Stay ahead of industry trends, positioning Synopsys as a leader in digital marketing.

What You'll Need:

  • Bachelor's degree in Computer Science, Web Development, or a related field.
  • Proven experience in website development and maintenance, Martech management, data analytics and reporting, and digital transformation.
  • Strong knowledge of web technologies and platforms.
  • Experience managing a geographically distributed team.
  • Excellent project management skills.
  • Strong knowledge of SEO best practices.
  • Excellent interpersonal and communication skills.

Who You Are:

  • Visionary leader with a strategic mindset.
  • Effective communicator and collaborator.
  • Data-driven decision-maker.
  • Proactive and solution-oriented.
  • Adaptable to rapidly changing environments.
  • Committed to continuous learning and improvement.

The Team You’ll Be A Part Of:

You will lead a dynamic team of web developers, data analysts, and UI/UX designers. This team is focused on driving the digital transformation of our marketing efforts, ensuring our website and marketing technologies are at the forefront of innovation. Together, you will work closely with various departments to align our digital presence with Synopsys' brand and business objectives.


Rewards and Benefits:

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.

Inclusion and Diversity:

Synopsys considers all applicants for employment without regard to race, color, religion, sex, gender preference, national origin, age, disability, or status as a Covered Veteran in accordance with federal law.