Consumer Insights
2 months ago
Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
The Analyst, Strategy & Insights will be responsible in supporting the collection, analysis and communication of consumer research for our growing portfolio of multiplatform brands. This role will help build partnerships with management by delighting internal clients with day-to-day, strategic and actionable insights and recommendations for continued growth.
- Translate consumer research from various sources and methodologies into meaningful stories and actionable growth recommendations.
- Manage multiple projects simultaneously and efficiently juggle workload in the face of shifting priorities and deadlines.
- Serve as the go-to expert on an organized repository of all quantitative and qualitative files and other assets produced in primary consumer initiatives.
- Translate research instruments between English and Spanish.
- Screen and review content to provide summaries and grow to become an expert on patterns across the company’s content products.
- Other duties and projects as assigned.
- Works under the direct supervision of the Manager, Insight & Strategy and is responsible for completing any other tasks as assigned by supervisor
Qualifications
Basic Requirements:
- Bachelor’s degree and a minimum of one year research experience ideally at a broadcast/cable network, agency, media research supplier or digital media company; alternatively, other experience grounded in strategic thinking and quantitative/qualitative consumer research, or equivalent combination of education and experience
- Advanced Spanish
- Passion for Spanish-language content & the US Hispanic audience a must. Must also consume the category’s content regularly in order to test content products effectively.
- Demonstrated expertise using Microsoft Office applications including Excel (pivot tables and macros) and PowerPoint.
Desired Characteristics:
- Must possess strong analytic ability; critical thinker; fast learner; proactive problem solver.
- Strong verbal/written communication & relationship-building skills.
- Experience with Nielsen, digital/social analytics products & SPSS/SAS a plus
- Understanding of modeling and statistics a plus.
- Demonstrate leadership and adaptability skills to a fast-pace environment
- Certification as a qualitative research moderator a plus.
- Master’s degree a plus, ideally in fields like data science or sociology.
Additional Requirements:
- Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week in Miami.
- Must have unrestricted work authorization to work in the United States
- Must be 18 years or older
- Must have a valid driver's license
- Must be fluent in English and Spanish (speak, read & write)
Additional information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.
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