Paid Media Specialist

4 days ago

Scottsdale, United States Cardone Ventures Full time

POSITION SUMMARY

As a Paid Media Specialist at Cardone Ventures, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies. We’re looking for highly motivated individuals who want to make an immediate impact – people who are forward thinkers, quick to learn, aren’t afraid to ask questions, and can hit the ground running.

This individual will have at least one year of experience in Pay Per Click Advertising (PPC), strong written and verbal communication skills, and in-depth knowledge of Google Ads, Google Analytics, Bing Ads, Facebook/Instagram, LinkedIn, Pinterest and more.


ABOUT CARDONE VENTURES

Our mission is to help business owners achieve their personal, professional, and goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, accountable, transparent, disciplined, aligned, and results oriented. This company operates nationally and is growing by the day.


OBJECTIVES

  • Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
  • Provide ongoing actionable insights into campaign performance to relevant stakeholders
  • Define, measure, and evaluate relevant paid media KPIs
  • Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
  • Understand the entire customer journey and how what we say in an ad build the foundation for much bigger conversion in the future
  • Oversee and manage overall paid media budget
  • Ensure paid ads have a clean, organized structure and that best practices for structure are documented
  • Conduct in-depth keyword and website research, ad grouping and audience targeting
  • Define metrics and analyze program success, track and forecast utilization growth and engagement
  • Utilize Hubspot CRM to create effective customer service and retention strategies for marketing programs
  • Perform beta tests on new initiatives to validate performance and establish standard operating procedures prior to company-wide roll out
  • Make recommendations on key investments and innovations necessary within paid media to maintain a competitive advantage


COMPETENCIES

  • Strong paid media strategy or planning experience with business vision and ability to link marketing strategy and results to financial goals
  • Understanding of digital, traditional, social media and strategic marketing opportunities
  • Highly proficient with computers, Mac, Google G Suite, Hubspot and various marketing related technologies
  • Understand current and emerging trends in digital marketing, mobile marketing, and automation
  • Ability to manage AdWords, FaceBook/Instagram, Youtube and LinkedIn campaigns efficiently with a focus on optimization
  • Possess intermediate level of financial acumen to adhere to ad budget
  • Data-driven mindset to measure relevant KPIs and recommend decisions based on results


EDUCATION AND EXPERIENCE

  • At least 2 or more years’ experience managing AdWords, Facebook/Instagram, YouTube and LinkedIn campaigns
  • Current Google AdWords Certification


PHYSICAL REQUIREMENTS

  • Prolonged periods of time sitting at a desk or computer


COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.


If this position caught your eye, send us your resume For best consideration, include the job title and source where you found this position in the subject line of your email to careers @cardoneventures.com. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.

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