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Media Buyer

4 months ago

Scottsdale, Arizona, United States Talking Stick Resort Full time

Reports To: Advertising ManagerSummary

Coordinates and executes the Casino's media presence, both paid and earned in coordination with the Advertising Manager. Encapsulates media buying programs and activities; develops and executes effective communication and media relations programs. Supervisor Responsibilities

This position does not have supervisor responsibilities.Essential Duties and Responsibilities

include the following. Other duties may be assigned.

Supports and advances media plans and objectives by conducting demographic, lifestyle, quantitative and similar research and analysis, identifying target audiences and market trends, determining media availability and new market opportunities based on analysis, and recommending initiatives and activities that will provide a competitive advantage.

Executes media plans by determining media availability to include, but not limited to, print, radio, out-of-home, cable and broadcast television, new/online media, value added packages, and bonus weights, negotiating with media vendors to establish promotional concepts and activities, creating media plans, preparing reports summarizing media specifications and costs, and providing plans and reports to management.

Develops and strategizes media relations goals, tactics and strategy by seeking high-level placements in print, broadcast, and online media, cultivating new contacts within mainstream and industry media, and monitoring, analyzing and communicating results on a monthly basis.

Measures the effectiveness of media programs by verifying the accuracy of placements, analyzing variances through CPM/CPP, and making arrangements to recoup the value of rating points that have not been delivered.

Enhances the organization's reputation as an effective and progressive community partner by maintaining an awareness of emerging media practices, participating in educational opportunities, reading trade publications, exploring innovative media opportunities, and participating in activities to raise Casino Arizona and Talking Stick Resort's profile in the surrounding community.

Education and/or Experience

Bachelor's Degree in Marketing, Communications or related field, 3 years of media buying experience. Financial or budgetary experience preferred.Other Qualifications

Understanding of the Phoenix Metropolitan (and surrounding) market, existing media relationships are a plus
Ability to analyze and interpret data and make sound business recommendation
Ability to present complex data in a clear and concise manner
Ability to work in a fast-paced environment and meet deadlines
Ability to perform simple mathematical calculations
Working knowledge of industry practices, concepts and terminology
Working knowledge of Nielsen TV and radio ratings, Arbitron radio ratings, and Scarborough qualitative research
Familiarity with industry standard CPP periodicals
Ability to interact effectively with guests, team members, vendors, and external agencies
Ability to develop and maintain relationships with key media personalities and popular thought leaders in the market
Ability to write copy, press releases, and media alerts in a variety of voices based on what is appropriate for the subject and media outlet
Ability to represent the organization in a professional manner
Ability to understand and follow verbal directives and written direction
Ability to communicate effectively in the English language
Ability to complete forms, documents and written reports
Proficiency with Microsoft Word and Excel
Ability to maintain professionalism and composure
Ability to accept constructive feedback
Ability to maintain confidentiality
Language Skills

Must be able to read, write, speak and understand English. Multi-lingual (English/Spanish) preferredPhysical Demands

While performing the duties of this job, the employee is regularly required to walk; sit; use hands and fingers to handle or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear. The employee must regularly lift and/or move up to 25 pounds. Specific vision abilities required by this job include distance vision, peripheral vision, and depth perception.Work Environment

While performing the duties of this job, the employee is regularly exposed to secondary smoke. The noise level in the work environment is usually moderate to loud.

Source: Hospitality Online