Freelance Marketing/CRM Manager

3 weeks ago

New York, United States Solomon Page Full time

We are looking for a Freelance Marketing/CRM Manager for a top beauty company in New York City. This position will be hybrid based out of the New York office.


Responsibilities:


  • Author clear and compelling creative briefs in partnership with internal stakeholders (Ecomm, Brand Marketing, PR, Education, Media and in-house creative team) to develop best-in-class content for owned digital channels--- including CRM programs, e-mail/SMS, site, organic social and other consumer touchpoints.
  • Lead development, execution, and analysis of evergreen direct mail campaigns in collaboration with ADX, including mapping out segmentation, finalizing promotional details, and managing the creative process for any deliverables to vendors and partners.
  • Lead the growth of our Loyalty programs– Set goals, lead strategy and work with ADX, Creative, Marketing and eComm partners to drive CRM goals among our top customer base
  • Support the Sr. Manager of Online Marketing with CRM Segmentation Testing in partnership with Amperity and the America Digital Transformation team to execute long-term, data-led testing objectives to improve efficiency and ROI of our email marketing.
  • Partner with external vendors (Attentive, Movable Ink) to strategize and implement more dynamic content across our email & SMS marketing to maximize personalization.
  • Support Customer-Facing Marketing projects (i.e. FCA, Same Day Shipping) – Lead cross-functional teams from a digital marketing perspective from ideation to execution to performance analysis and iterative improvement
  • Budgeting oversight on the team’s CEP process as it relates to budgeting and invoicing. Monthly budget accruals and actualizations


Required Qualifications:


  • 3-5+ years digital marketing and/or eCommerce experience in-house at a brand or at a marketing agency
  • Strong understanding of digital CRM and marketing, including acquisition, retention, and prospect segments.
  • Beauty/Fashion industry experience required
  • Experience driving 360 marketing planning and integrated marketing programming with proven results, leading with digital and social media
  • Capable of synthesizing data to drive business decisions
  • Strong communication and collaboration skills to persuade others, articulate a point of view, and set direction
  • Is a leader that champions positive internal culture aligned with brand vision
  • Proficiency in all office applications (Outlook, Word, Excel, PowerPoint)
  • Collaborative work style and presence across audiences (disciplines and seniority levels), including strong organizational and customer management skills
  • Smart, creative, forward-looking thinker and excellent communication skills, both oral and written
  • Extreme attention to detail, organizational skills, and process


If you meet the required qualifications and are interested in this role, please apply today.


The Solomon Page Distinction


Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.


About Solomon Page


Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.


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