CRM Loyalty Manager
3 weeks ago
**Company Description**
From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique _savoir-faire_ of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in makeup and skincare, we reinvent every day the Dior style and affirm beauty and joy in its entirety.
Parfums Christian Dior invites you today to join its North America teams.
Parfums Christian Dior is part of the LVMH Group.
The CRM Loyalty Manager is responsible for developing, executing, and maintaining the "My Dior Prive" at Parfums Christian Dior. This role involves strategic leadership in the deployment and ongoing evolution of the program, ensuring an excellent client experience and adapting to technical challenges and opportunities for CRM strategy enhancements. This contributes to strong brand engagement and drives member growth.
**Key Responsibilities**:
Loyalty Program Management:
- Develop and implement the loyalty strategy to be best-in-class, engaging members and contributing to strong brand engagement.
- Lead and deliver a clear client experience, supporting the implementation of new features within the loyalty program and day-to-day client animations & activations.
- Analyze the database to constantly adapt the activations to drive member development.
- Measure the performances of each activation and client behavior.
- Partner with the CRM team to develop, implement, and scale this strategy across North America markets.
- Maintain loyalty program operations, including P&L overview, spend and ROI on offers/rewards, brand engagement activities, VVIC events, and marketing initiatives.
Technical and Analytical Oversight:
- Coordinate with IT teams to monitor technical developments related to the loyalty program, including functional evolutions and automated campaign implementations.
- Manage ancillary projects concerning customer data to continuously improve client knowledge.
- Analyze and share learnings from loyalty customer behavior with cross-functional teams, senior leadership, and HQ partners.
- Animation and Engagement Initiatives:
- Design, develop, and implement the member animation plan to enhance engagement and retention within the loyalty program.
- Work closely with marketing and creative teams to brainstorm and implement innovative ideas for campaigns that resonate with the target audience.
- Measure the effectiveness of engagement initiatives through key performance indicators (KPIs) such as participation rates, customer feedback, conversion metrics, and their impact on overall customer lifetime value.
- Ensure consistency in brand messaging across all animation efforts while tailoring approaches to suit diverse customer segments within the loyalty program.
Rewards Strategy:
- Define the yearly rewards plan for members: selection of rewards adapted to each membership, forecast of the quantities based on the database analysis, budget management.
- Manage the day-to-day reward plan: stocks management with e-commerce & POS teams, coordination with logistic team for smoother delivery, work the communication plan for members.
- Track regularly these rewards to analyze the performance and remaining stocks.
Customer Service and Retail Liaison:
- Closely monitor customer feedback relayed by after-sales service (SAV) as well as by the Retail team, addressing queries, complaints, or any other relevant feedback.
**Main Goals/KPIs**:
- Member Growth: Drive member development from paid and owned channel touchpoints and monitor the customer lifecycle journey within the program.
- Member Sales: Track member performance through RMF models, purchasing tendencies, and combined marketing activations and commercial planning.
- Business Penetration: Drive member penetration in e-commerce business by promoting the program's rewarding mechanism and creating signup opportunities for guest customers.
- Top Client Retention: Partner with HQ, PR, CRM team to activate top clients by hosting physical/virtual events, premium client experiences, and special benefits.
- Reporting: Provide regular KPI updates and recaps to Senior Leadership, locally and centrally.
**Qualifications** Qualifications & Skills Required**:
- Bachelor's Degree or equivalent experience.
- Minimum 5+ years of professional experience in marketing within a consumer-driven industry and/or loyalty, CRM marketing. Hands-on experience in developing and managing loyalty programs is a plus.
- Exceptional communication and presentation skills; adept at translating data into insights that can be shared across the organization, including upper-level management.
- Able to critically evaluate complex business issues to develop customer-centric solutions.
- Strong knowledge and understanding of CRM principles and omni-channel customer experience.
- Strong numerical knowledge and an
-
CRM Manager, Loyalty
1 month ago
New York, United States The Connors Group Full timeThis role is 4 days onsite and seeking a Sr. CRM, Loyalty Manager who will be responsible for developing, scaling, and maintaining the omni channel Loyalty Program. Provide leadership and expertise to execute strategies that drive member growth and customer centricity business strategy and goals. The ideal candidate will be a strategic, innovative,...
-
CRM Manager, Loyalty
1 month ago
New York, United States The Connors Group Full timeThis role is 4 days onsite and seeking a Sr. CRM, Loyalty Manager who will be responsible for developing, scaling, and maintaining the omni channel Loyalty Program.Provide leadership and expertise to execute strategies that drive member growth and customer centricity business strategy and goals. The ideal candidate will be a strategic, innovative,...
-
CRM Manager, Loyalty
4 weeks ago
New York, United States The Connors Group Full timeThis role is 4 days onsite and seeking a Sr. CRM, Loyalty Manager who will be responsible for developing, scaling, and maintaining the omni channel Loyalty Program.Provide leadership and expertise to execute strategies that drive member growth and customer centricity business strategy and goals. The ideal candidate will be a strategic, innovative,...
-
Manager, Global CRM
2 weeks ago
New York, United States Michael Kors Full timeWho You Are: We are seeking a highly motivated and experienced marketer to join our Consumer Marketing team. This role sits within the Global CRM team which oversees database growth, customer retention, the KorsVIP loyalty program and the instore clienteling app. As Manager, Global CRM & Loyalty, you will be responsible for developing and implementing...
-
Manager, Global CRM
2 weeks ago
New York, United States Michael Kors Full timeWho You Are:We are seeking a highly motivated and experienced marketer to join our Consumer Marketing team.This role sits within the Global CRM team which oversees database growth, customer retention, the KorsVIP loyalty program and the instore clienteling app. As Manager, Global CRM & Loyalty, you will be responsible for developing and implementing...
-
Manager, Global CRM
7 days ago
New York, United States Michael Kors Full timeWho You Are: We are seeking a highly motivated and experienced marketer to join our Consumer Marketing team. This role sits within the Global CRM team which oversees database growth, customer retention, the KorsVIP loyalty program and the instore clienteling app. As Manager, Global CRM & Loyalty, you will be responsible for developing and implementing...
-
Manager, Global CRM
2 weeks ago
New York, United States Michael Kors Full timeWho You Are:We are seeking a highly motivated and experienced marketer to join our Consumer Marketing team.This role sits within the Global CRM team which oversees database growth, customer retention, the KorsVIP loyalty program and the instore clienteling app. As Manager, Global CRM & Loyalty, you will be responsible for developing and implementing...
-
Manager, Global CRM
1 day ago
New York, United States Michael Kors Full timeWho You Are: We are seeking a highly motivated and experienced marketer to join our Consumer Marketing team. This role sits within the Global CRM team which oversees database growth, customer retention, the KorsVIP loyalty program and the instore clienteling app. As Manager, Global CRM & Loyalty, you will be responsible for developing and implementing...
-
Manager, Global CRM
3 days ago
New York, United States Michael Kors Full timeWho You Are:We are seeking a highly motivated and experienced marketer to join our Consumer Marketing team.This role sits within the Global CRM team which oversees database growth, customer retention, the KorsVIP loyalty program and the instore clienteling app. As Manager, Global CRM & Loyalty, you will be responsible for developing and implementing...
-
Manager, Global CRM
2 days ago
New York, United States Michael Kors Full timeWho You Are:We are seeking a highly motivated and experienced marketer to join our Consumer Marketing team.This role sits within the Global CRM team which oversees database growth, customer retention, the KorsVIP loyalty program and the instore clienteling app. As Manager, Global CRM & Loyalty, you will be responsible for developing and implementing...
-
Manager, Global CRM
2 weeks ago
New York, United States Michael Kors Full timeStrategy Development: Develop and execute comprehensive retention marketing & loyalty strategies to increase customer lifetime value and reduce churn rates. Segmentation and Personalization: Redefine Customer segmentation strategy & optimize audience Loyalty, Manager, Customer Experience, Global, Behavioral, Retention, Business Services
-
CRM Manager
1 month ago
New York, United States Guerlain Full timeJob DescriptionJob DescriptionCompany DescriptionIt all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder created his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women.Since then, five successive...
-
CRM + Ecommerce Manager
3 weeks ago
New York, United States Milk Makeup Full timeWelcome to the MILK MAKEUP FAM: At Milk Makeup, were all about good ingredients + effective formulas. Were cruelty-free, paraben-free, and 100% vegan. Always. Born out of Milk, a creative studio in downtown New York City, community and self-expression is at the heart of everything we do. We believe beauty isnt about how you create your look, its what you...
-
CRM + Ecommerce Manager
3 weeks ago
New York, United States Milk Makeup Full timeWelcome to the MILK MAKEUP FAM:At Milk Makeup, we’re all about good ingredients + effective formulas. We’re cruelty-free, paraben-free, and 100% vegan. Always.Born out of Milk, a creative studio in downtown New York City, community and self-expression is at the heart of everything we do. We believe beauty isn’t about how you create your look, it’s...
-
CRM + Ecommerce Manager
3 weeks ago
New York, United States Milk Makeup Full timeWelcome to the MILK MAKEUP FAM:At Milk Makeup, we’re all about good ingredients + effective formulas. We’re cruelty-free, paraben-free, and 100% vegan. Always.Born out of Milk, a creative studio in downtown New York City, community and self-expression is at the heart of everything we do. We believe beauty isn’t about how you create your look, it’s...
-
CRM + Ecommerce Manager
2 days ago
New York, United States Milk Makeup Full timeWelcome to the MILK MAKEUP FAM:At Milk Makeup, we’re all about good ingredients + effective formulas. We’re cruelty-free, paraben-free, and 100% vegan. Always.Born out of Milk, a creative studio in downtown New York City, community and self-expression is at the heart of everything we do. We believe beauty isn’t about how you create your look, it’s...
-
CRM Manager
1 week ago
New York, United States Tommy John Full timeJob DescriptionJob DescriptionTommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing. Most well-known for reimagining the fabric, fit and function of underwear, intimates, and loungewear, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable. We are...
-
Marketing CRM Manager
4 weeks ago
New York, United States System One Holdings, LLC Full timePlease send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: denis.potapenko@systemone.com for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly. *** contract duration = 3+ months, can be extended *** job location...
-
CRM Manager
1 day ago
New York, United States KREWE Full timeKREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013 the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to 4 brick &...
-
CRM Manager
4 weeks ago
New York, United States System One Full timePlease send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: denis.potapenko@systemone.com for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly. *** contract duration = 3+ months, can be extended *** job...
