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Senior Manager, Demand Generation

3 months ago

Brunswick, United States KMA Human Resources Consulting Full time

STARC Systems/ Senior Manager, Demand Generation / Brunswick, Maine



We are working with our client, STARC Systems, a globally recognized leader in industrial temporary modular wall systems, in seeking a Senior Manager, Demand Generation to join their Marketing team in Brunswick, Maine



Reporting to the VP of Marketing, the Senior Manager of Demand Generation will play a critical role in building awareness and generating pipelines for direct-to-end user construction markets. The successful candidate will be a self-starter, with endless curiosity and constantly looking to turn insights into new actions that optimize our marketing investment. This is a unique opportunity to become part of a rapidly growing marketing team for a faster-growing provider to the construction market.




Benefits of the Job:

  • Continued opportunity for professional growth within a rapidly growing organization
  • Comprehensive benefit package with generous paid time off and 401k
  • Salary $110-$130k commensurate with experience plus annual bonus opportunity
  • Hybrid work schedule with 2 days in office per week.


Requirements for the Senior Manager, Demand Generation:

  • Bachelor’s degree (or equivalent) in Marketing, Digital marketing, Business or equivalent. Advanced degree a plus.
  • 7-10 years of demand generation, paid media and/or digital marketing experience.
  • 3+ years of SEM/PPC specific experience, additional SEO experience is a plus
  • Demonstrated experience managing seven figure advertising budget.
  • Deep knowledge of ad platforms (Google, Bing, LinkedIn, YouTube, distributed ad networks/DMPs) and marketing automation tools (Hubspot, SF Marketing Cloud or equivalent).
  • Knowledge of WordPress and content management systems
  • Excellent communication and presentation skills
  • Strong analytical thinking, balanced with creativity and detail oriented


Responsibilities of the Senior Manager, Demand Generation:

  • Develop annual paid media plans and budget allocations in support of pipeline generation
  • Own monthly and quarterly leads, meeting, and pipeline targets
  • Oversee and execute paid advertising campaigns in in trade media, paid search, paid social, ad networks, programmatic, OTT/CTV, and other push campaign tactics.
  • Build, execute, and optimize demand gen campaigns
  • Buyer journey mapping in support of cross-tactic campaigns
  • Work cross functionally to align sales and marketing campaign efforts
  • Monitor and analyze monthly/quarterly Ad performance, conversion, ROI and lead results; turn insights into continuous improvement actions across the media plan.
  • Work with content, product marketing and design teams to generate and leverage existing content in support of lead programs
  • Implement continuous CRO testing plan to eliminate friction points and improve conversion
  • Develop and maintain relationships with technology and agency partners




STARC Systems is a category-leader and innovator that is helping raise safety standards and simplify contractors’ complex projects.


Known and trusted by leading companies in all 50 states, STARC Systems provides first-rate, reusable containment and temporary wall systems featuring innovative design and superior engineering – all backed by best-in-class customer service. Our solutions serve a variety of verticals, including healthcare, airports, commercial office space, higher education, life sciences/biotech and data centers.



KMA Human Resources Consulting has been engaged to manage this search. NO PHONE CALLS OR RECRUITERS PLEASE

STARC Systems is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, familial status, age, physical or mental disability, pregnancy, sexual orientation, gender identity, genetic information, veteran status, or any other characteristic protected by law.