Director of Growth and Digital Strategy

2 weeks ago

Birmingham, United States Southern Shirt (SSCO) Full time
Are you a visionary marketing leader with a passion for driving brand growth, developing high-impact strategies, and leading marketing teams to success? If so, we invite you to join our team as our new Marketing Director.

The Director of Growth and Digital Strategy is the cornerstone of the company's growth and digital marketing initiatives, responsible for crafting and executing a holistic vision for brand trajectory, market engagement, and revenue growth. This role requires a deep understanding of both traditional and digital marketing realms, with a specific emphasis on growth strategies and e-commerce. Merging strategic foresight with hands-on execution, the Director of Growth and Digital Strategy ensures ensures that marketing strategies resonate with the company's broader ambitions while promoting innovation in a fluid digital world.

Key Responsibilities:

Strategic Leadership:

  • Sets marketing strategies, oversees campaigns, and drives brand awareness
  • Identifies and pursues new business opportunities, partnerships, and markets
  • Develops strategies to expand the company's customer base and revenue streams
  • Devise and orchestrate the company's overarching marketing strategy, aligning it with growth and revenue benchmarks
  • Develop and execute customer acquisition strategies to increase the organization's online customer base and revenue

Brand Vision:

  • Craft a cohesive brand vision and narrative, ensuring it permeates through all marketing efforts
  • Engage in regular brand audits to ensure alignment with evolving market trends and company objectives

Brand and Product Management:

  • Steer the brand's consistent representation across multiple touchpoints and platforms
  • Collaborate seamlessly with product teams to establish impactful go-to-market strategies

Strategic Partnerships:

  • Craft and refine the strategic roadmap for partnerships, aligning them with the organization's broader growth objectives.
  • Research, identify, and prioritize potential partners in various sectors that can drive significant user acquisition, revenue, and brand visibility

Digital Strategy:

  • Develop and drive a comprehensive digital marketing strategy, incorporating SEO, SEM, social media, content marketing, and other digital channels
  • Analyze digital performance metrics, optimize campaigns, and integrate the latest digital trends and technologies

E-commerce Strategy:

  • Design, implement, and refine e-commerce strategy to enhance the customer experience and drive online sales growth
  • Partner with IT and product divisions to ensure a streamlined and customer-centric online shopping journey

Operational Oversight:

  • Lead the creation, roll-out, and assessment of marketing campaigns across diverse channels
  • Foster a culture of growth, creativity, and innovation within the marketing team and its external partnerships

Budget & Financial Management:

  • Set, oversee, and allocate the marketing budget, ensuring strategic resource distribution and optimal ROI
  • Collaborate with finance to monitor marketing expenditures and gauge campaign effectiveness

Stakeholder Collaboration:

  • Engage with cross-functional leaders, to align marketing strategies with overarching business objectives
  • Network with external stakeholders, including industry influencers, media, and partners

Performance Analysis & Reporting:

  • Utilize data analytics to track, evaluate, and report on marketing campaign effectiveness and ROI
  • Present actionable insights and strategic recommendations to the executive team

Innovation & Industry Trends:

  • Stay updated with contemporary marketing trends, tools, and technologies, ensuring the company's forefront positioning
  • Promote a culture of adaptability and innovation within the marketing team

Vendor & Agency Management:

  • Identify, evaluate, and manage collaborations with external agencies and consultants
  • Lead the negotiation process for partnership deals, ensuring favorable terms for the organization while fostering win-win situations

Requirements

  • Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certifications are a plus
  • At least 7 years of experience in a strategic or digital marketing role, with a minimum of 3 years at a senior level.
  • Proven experience in digital marketing and strategy, with a track record of driving growth and revenue
  • Strong understanding of marketing principles, strategies, and best practices
  • Exceptional communication and interpersonal skills
  • Proficiency in digital marketing tools, analytics platforms, and e-commerce technologies
  • Analytical skills to interpret data and make data-driven decisions
  • Exceptional leadership skills with the ability to champion new ideas and inspire a team.
  • Strategic thinking and problem-solving abilities
  • Ability to adapt to a dynamic and rapidly changing digital landscape
  • Strong project management skills with the ability to manage multiple projects simultaneously

Why You're the Right Fit for this Position:

  • Your extensive marketing leadership experience and strategic mindset make you well-suited to lead our marketing efforts
  • Your creative vision and ability to develop innovative marketing strategies align with our commitment to staying ahead of industry trends
  • Your proficiency in marketing tools and analytics will enable you to effectively measure and optimize our marketing campaigns
  • Your passion for customer engagement and loyalty will contribute to our ongoing success in building strong customer relationships

Benefits

  • Passionate Team: You'll be working with a group of like-minded trend-setters who share your love for what we do
  • Room to Grow: We're all about professional development and growth. Your creative ideas will be valued and nurtured
  • Creative Freedom: We encourage you to think outside the box and bring your innovative ideas to life
  • Competitive Benefits: We offer competitive compensation, benefits, and perks to keep you happy and motivated.
  • 401K Retirement with employer matching
  • Medical, Dental, and Vision Insurance
  • Paid Time Off (PTO) and Holidays
  • Professional Growth Plans
  • Performance Bonus Opportunities
  • Health and Wellness Programs
  • Continued Education Allowances
  • Company Sponsored Luncheons and Events
  • Generous Employee Discounts on SSCO Product
  • Fun, Collaborative Work Environment with Great People

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