Marketing Director

3 days ago

Raleigh, United States PEARL POOL PLASTERING, LLC Full time

The Marketing Director for our Construction Division will lead and execute strategic marketing initiatives to support the business goals of The Amenity Collective’s construction services brands. This role focuses on branding and growth efforts for Pearl Pools, Resurrection Pools, and Jim Hinson Pools. Reporting to the leadership of each brand and the platform president, you will develop and manage account-based marketing strategies that support business objectives and day-to-day operations. You’ll be supported by internal and external resources to ensure high-level execution and support.


ESSENTIAL RESPONSIBILITIES

  • Business Planning & Budgeting: Develop and implement marketing goals and manage annual budgets aligned with business objectives for each brand and market segment.
  • Marketing Plan Development & Execution: Create and execute marketing plans focused on lead generation, brand awareness, and customer retention, in line with business goals.
  • Channel Marketing Management: Oversee and manage marketing initiatives across various channels to ensure alignment with business goals and maximize brand exposure.
  • Cross-Functional Collaboration: Establish a meeting cadence with operations, sales, shared services, and leadership teams to assess marketing needs and provide ongoing support.
  • Vendor & Partner Management: Coordinate with external vendors and partners for digital marketing, photo/video strategy, and other creative deliverables aligned with strategic goals.


REQUIRED SKILLS & QUALIFICATIONS

  • 5+ years of professional marketing experience, including strategic planning, digital marketing, project management, and branding/creative execution.
  • Comprehensive knowledge of CRM strategies, including promotional, transactional, and automated marketing campaigns to drive engagement, performance, and retention.
  • Proficiency in Google Workspace (Slides, Sheets, Analytics) and Google Analytics 4.
  • Strong analytical skills for data-driven decision-making and performance tracking.
  • Excellent interpersonal and collaborative skills.
  • Adaptability and the ability to thrive in a fast-paced environment.
  • Willingness to travel.


PREFERRED QUALIFICATIONS

  • Experience in the construction services industry.
  • Strong experience in website content management, paid media strategy, and organic social media strategy and execution.
  • Proven ability to manage budgeting and business planning, develop print and promotional collateral, and provide marketing support for operations, sales, and business development teams.
  • Proficiency with Adobe Creative Suite, Canva, and creative services skills.


BENEFITS

As a Member of the Pearl Pools Team you can expect:

  • Growth & development opportunities
  • A fun, friendly, professional working environment
  • Flexible work schedule
  • Paid Time Off including paid vacation days, personal days, sick days, floating holidays, and company holidays
  • Comprehensive health benefits package including access to medical, vision and dental coverage
  • Employee Assistance Program
  • Ancillary benefits including short-term and long-term disability insurance, life insurance, critical illness, and accident insurance
  • 401(k) benefits with a company match and cess to financial wellness educational materials & resources


LOCATION

This is a hybrid position, at least 2 days per week in-office. Candidates must be local to Raleigh, NC, Fort Meyers, FL, or Tuscon, AZ.



This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department. The Amenity Collective is an equal opportunity employer. All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.

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