Digital Marketing Specialist

1 month ago

Houston, United States APQC Full time
Overview:

APQC is looking for a digital marketing specialist responsible for developing and implementing online marketing strategies that result in increasing demand for APQC products and services. The individual will need to have demonstrated results in applying marketing approaches across various digital channels and platforms, including social media, content marketing, digital campaign strategy, digital experience, and display advertising. Their primary goal is to drive targeted traffic, increase brand visibility, engage with audiences, and generate leads or conversions. This person will be responsible for the management of projects and activities that ensure delivery of a high-performing website and compelling digital experience for our prospects and customers. The role comprises multiple aspects from performing site updates and development of a change roadmap, to optimization of customers’ journey.

 

Responsibilities:

»     Developing effective digital marketing strategies to promote products, services, or brands aligned with APQC’s goals.

»     Manage digital advertising campaigns end-to-end, including planning, targeting, set-up, testing execution, reporting and optimization across various platforms, such as social media, display networks, and apqc.org.

»     Digital ideation and delivery of front-end changes that enhance the customer experience (UX/UI) on our website, developing web templates in our CMS, and updating content on our website.

»     Maintain brand standards and messaging across digital channels.

»     Designs, builds, and maintains our social media presence.

»     Work with the content marketing strategist on content creation and distribution.

»     Work with subject matter experts and product owners to create video content for use across all digital marketing platforms.

»     Work with the SEO specialist to optimize paid advertising campaigns and website updates using SEO and other tools.

»     Work with the marketing automation lead to create dedicated nurture and email campaigns.

»     Brainstorms new and creative growth strategies through digital marketing.


Qualifications & Skills:

»     Minimum bachelor’s degree in marketing or similar field

»     Minimum 5-7 years of Digital Marketing experience

»     Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

»     Experience in integrating and optimizing digital content into multiple distribution channels (web, advertising and social)

»     Experience in optimizing webpages and user funnels to enhance a customer’s digital experience.

»     Solid knowledge of website and marketing analytics tools (e.g., Google Analytics etc.)

»     Experience in setting up and optimizing PPC campaigns on search engines, social media and other ad serving platforms.

»     Knowledge of basic HTML and web publishing.

»     Experience developing best-in-class UX and UI design principles.

»     Ability to prioritize tasks and meet deadlines.

»     Proven ability to work collaboratively with marketing and technology teams to drive results.



APQC is an equal-opportunity employer.

Interested candidates should forward their resumes and cover letters to APQC’s Executive Director, Human Resources Ashley White (awhite@apqc.org).

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