Senior Brand Manager

2 months ago

Coppell, United States Naterra International, Inc. Full time

Are you an existing Senior Brand Manager with at least 7 years of brand marketing experience within CPG? Do you have a passion for beauty or personal care products? Are you energized by the thought of driving brand marketing initiatives, strategy, and vision for a high-growth brand? Do you have an entrepreneurial spirit with a strong desire to succeed and can demonstrate strong leadership and team skills? Do you like to dig into insights to learn more about the consumer and create brand strategies that align? If you said YES to all of these questions, please keep reading as Tree Hut may be perfect for your next opportunity.


GENERAL DESCRIPTION

The Senior Brand Manager will coordinate and execute brand, marketing, and product strategy for brands within the Naterra portfolio (Tree Hut and Baby Magic). The Senior Brand Manager will serve as the vision and consumer's voice to the organization, understanding the consumer, trends, insights, and media that impact the consumer. The Senior Brand Manager is self-reliant, proactive, and passionate about uncovering consumer insights and is an all-encompassing marketing and brand role. This person will work closely with Product Development team members to generate strategies, drive line extensions, and introduce innovation to the portfolio. Additionally, this person will collaborate with cross-functional teams to ensure the execution of channel/retailer/country-specific strategies and launch activations while having a team that might include a Brand Manager and Asst. Brand Manager to help manage the brand. Strong communication and influence skills are needed to build relationships internally and with agencies.


Please note that the person in this role is required to work in the office 5 days per week. Remote or hybrid work options are not available for this position.


RESPONSIBILITIES AND ESSENTIAL DUTIES

  • Develop key brand strategies, marketing plans, and product innovations to drive Naterra's growth and disrupt existing category leaders.
  • Analyze, seek, and discover relevant trends and metrics to gather consumer insights and market data to assist in product modification and new product opportunities.
  • Evaluate market trends and consumer behavior to identify key opportunities across consumer segments.
  • Lead the development and execution of integrated marketing campaigns that deliver a positive brand experience for consumers and achieve strategic corporate objectives.
  • Manage vendors and agency partners to develop and implement marketing programs, media plans, PR events, and creative elements.
  • Collaborate with Product Development personnel to drive new product development process from concept through launch. This includes collaboration with R&D partners and suppliers to develop unique products and creative packaging that add consumer value versus best competition.
  • Works with Sales to produce and distribute marketing/promotional materials, presentations, product samples, and sell sheets that help drive distribution and sales at key retail accounts.
  • Manage cross-functional teams to ensure timely completion of projects within cost/margin objectives and effectively communicate updates and changes.
  • Analyze brand performance and marketing effectiveness against ROI objectives and apply learnings to future strategy.
  • Manage marketing/project budgets.
  • This role requires moderate travel out of the Dallas area.
  • This role will have one direct report and will be a mentor and leader, giving direction to the members as they grow within the role and organization.


EXPERIENCED REQUIRED

  • Bachelor’s Degree or higher
  • Minimum of 7+ years of experience in brand management in the CPG industry
  • Experience in consumer research and ability to discern observations from insights
  • Experienced collaborator with creatives in ideation and campaign development.
  • Proficiency in data metrics, KPIs, analytics, and insight-driven optimizations.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Extensive client and customer presentation skills.
  • Ability to travel once or twice each quarter.


WHAT WE OFFER

  • Competitive salary plus bonus structure
  • Annual bonus program of up to 35% based on company metrics
  • Career pathing and development
  • Medical / Dental / Vision / Life
  • Matching 401k up to 4%
  • Travel opportunities

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