Lead Social Media Manager

1 month ago

Miami, United States Woxer Full time

TITLE: Lead Social Media Manager

LOCATION: Miami FL

TO APPLY: Submit Resume / Portfolio


MISSION


Woxer stands as a prominent brand in the Women's Intimates apparel industry, particularly known for its exceptional range of women's Briefs. Our commitment to sustainability and comfort sets us apart in a market that values eco-friendly practices and cozy wear. At Woxer, we prioritize comfort above all else, ensuring that every product we create is meticulously crafted to provide an impeccable fit and a soft, lightweight sensation.

With a focus on using the finest sustainable fabrications and cutting-edge designs, we lead the charge in driving the growing trend towards comfortable and eco-conscious clothing. Our monthly new product releases boast a diverse array of unique designs, setting a new standard that caters to women from all walks of life.

Our goal at Woxer is to elevate your underwear experience by infusing it with unmatched comfort and craftsmanship. We pay meticulous attention to details, ensuring that our products make you feel like you're wearing nothing at all. As an aspirational brand, Woxer takes pride in being accessible to everyone. We believe that every individual deserves to experience the ultimate comfort that comes with wearing Woxer.


WHERE ARE WE GOING


At Woxer we don’t only dream big, we plan big. Our goal is to become the top premium underwear brand in the United States with a global presence, while keeping our employees and customers at the forefront of everything we do. We believe in a winning office culture, will include opportunities for new leaders, a fun work environment, and cultivating an ideal work/life balance for our employees. We are committed to celebrating and achieving diversity in all facets of our business. Additionally, Woxer is focused on the development of sustainable practices, challenging ourselves to discover innovation in design production and technology.

We are seeking an experienced and results-driven Lead Social Media Manager to spearhead our social media efforts, focusing on engagement, growth, and brand elevation. This individual will be responsible for developing a comprehensive strategy to build a strong, premium social media presence while managing a small team of content creators. The ideal candidate has experience working in consumer packaged goods (CPG) and can effectively drive cross-functional collaboration with PR, Brand Marketing and influencer marketing teams to create integrated campaigns.


YOUR CORE FOCUS AREAS AND RESPONSIBILITIES WILL BE:


Key Responsibilities:


Engagement & Growth:

  • Develop and execute social media strategies that will increase follower count and engagement rates by double digits within the first year.
  • Continuously monitor social media metrics and optimize strategies to achieve growth goals.

Content Calendar Development:

  • Develop, design and maintain social media content calendar, identifying when to make changes based on company priorities..
  • Ensure content aligns with overall brand strategy and elevates the brand’s perception to a premium level.

Team Management:

  • Lead and manage the social media team, including a content creator and intern(s), to ensure the timely creation of high-quality content.
  • Mentor and provide feedback to team members to help them grow in their roles.

Strategy & Community Building:

  • Build a strong and engaged community by developing and implementing a community-building strategy.
  • Elevate the brand’s presence and influence within the social media space, aligning with the company's overall goals.
  • Ensure all content aligns with the brand’s tone, voice, and premium positioning.
  • Proactively provide feedback and opportunities on how to elevate the brand’s positioning.

Cross-Functional Collaboration:

  • Collaborate closely with the PR, Brand Marketing and influencer marketing teams to develop integrated campaigns that enhance brand visibility and engagement.
  • Work alongside creative and marketing teams to ensure all social content aligns with broader marketing objectives.

Creative & Analytical Blend:

  • Bring a strong creative eye while using data-driven insights to guide content strategy and drive performance.
  • Track and report on KPIs, using data to inform future content and strategy decisions.

Platform Expertise:

  • Manage and oversee content creation, posting, and engagement across multiple social media platforms, including TikTok, Instagram, and Facebook.
  • Stay updated on platform trends and best practices to ensure content remains relevant and effective.


WHAT DO YOU NEED TO SUCCEED


MUST HAVE:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 5+ years of total experience in social media management, with at least 3 years of experience managing social media for a CPG company.
  • Proven experience managing direct report(s)
  • Expertise in developing cross-functional relationships and working with PR, Brand Marketing and Influencer Marketing teams to create integrated campaigns.
  • Blend of creative and analytical skills; able to craft engaging content and interpret performance data.
  • Hands-on experience managing content and campaigns on TikTok, Instagram, and Facebook.
  • Ability to create engaging user-generated content (UGC) and incorporate it into social strategies.
  • Experience working for a business with at least $10M in revenue.


NICE TO HAVE:

  • Strong understanding of community building and engagement tactics.
  • Proficiency in social media management tools and analytics platforms.
  • Exceptional project management and organizational skills.


NOTE: This is a Hybrid role. [Mon-Thurs in office or on set location and Friday WFH]

Candidate must reside in Miami FL or willing to relocate to Miami FL within ~30 days


BENEFITS & PERKS


Your well-being is our top priority. Our benefits and total compensation are designed for the whole person, caring for

both you and your family.


Benefits & Perks


  • Competitive Salary
  • 401K Plan
  • Medical / Dental / Vision Coverage
  • 25 PTO
  • 9 Company Holidays
  • Life Insurance
  • FSA/ HAS (v)
  • Accident and Critical Illness Insurance (v)
  • Short-Term Disability (STD) (v)
  • Long Term Disability (LTD) (v)
  • Parental Medical Leave
  • Child Bonding Leave



The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organization and the overall business objectives of the organization.


We are an Equal Opportunity Employer committed to diversity, inclusion, and equality in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law.

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