Social Media Manager
1 month ago
Role: Social Media Manager
Report to: Head of Brand Marketing
Location: Los Angeles or Santa Barbara strongly preferred
Role & Responsibilities
As the Social Media Manager for Clevr Blends, you will be responsible for the development and execution of social media strategies and end-to-end content development with a focus on Instagram and TikTok. The ideal candidate will have a passion for Clevr, a deep understanding of social trends and a proven track record of driving organic engagement and growth.
This is a hybrid role working from home the majority of the time, with in-person as needed for events and content creation with the team in SoCal (mainly Los Angeles & Santa Barbara).
- Strategy & Positioning: Assist in developing and implementing comprehensive social media strategy, ensuring alignment with brand objectives and audience targets. Brainstorm new, unique ideas and direction for social content and marketing campaigns.
- Calendar Management: Manage social media calendar & ensure alignment across teams.
- Content Creation: Concept, develop, produce and edit engaging content that resonates with our audience, staying ahead of trends and features to ensure relevancy. Bring authenticity, wit, humor, relatability, confidence, enthusiasm, joy and a unique perspective to our on-camera presence Source and brief other creators for content as needed. The main focus of this role will be on organic content but we would also love someone who can collaborate on paid creative.
- Platform Management: Oversee day-to-day management of all channels including content scheduling, monitoring, engagement
- Community Engagement: Implement strategies to engage with and grow our community, ensuring an integrated approach across channels and at in-person events. Foster social community, responding to comments, collaborating with creators, participating in relevant trends
- Influencer & Partnerships: Design and execute on influencer strategies, identifying, engaging with and managing influencer & brand partnerships.
- Reporting & Analytics: Provide regular reports on performance across platforms and campaigns including engagement, reach and ROI
- Communication & Collaboration: Strong communication skills with the ability to work cross-functionally and manage multiple projects and stakeholders
Experience:
- 3-5 years as a Social Media Manager or comparable role
- Demonstrated experience growing a brands social media presence
- Expert knowledge of all social platforms with a specialty in Instagram
- In-depth knowledge of social media trends, algorithms and best practices .
- Experience in health and wellness, DTC or related industries is a plus.
- Experience at a startup and or growing a brand is a plus.
- Experience working in a fast paced remote environment and leveraging project management tools like Asana is a plus.
Who You Are:
- Comfortable in a dynamic, entrepreneurial culture that emphasizes autonomy, passion for the brand and an immense drive to grow the Company and achieve results
- You love to collaborate and work cross-functionally, and have a "no task is too small' approach—we are a small team, and you’re OK being in the trenches
- Excited about joining a high-energy, fun-loving team with big dreams
- A fun, funny, creative person who has lots of ideas and is passionate about what you do
The Brand
Clevr is a woman-led, Series A wellness brand reimagining coffee & tea to address our most common modern problems. Our barista-inspired functional beverages address energy, stress, and sleep, and are rooted in indulgent flavor and science-led function.
In the past few years, Clevr has gone from grassroots startup, to high growth venture-backed brand, thanks to organic momentum, an evangelistic customer base, and support from some of the world’s most respected female luminaries. We are a mission driven brand, with a focus on regenerative, sustainable sourcing, and commitment to food systems equity via our food justice grant program.
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