Marketing Director

Flagship is seeking a high-energy Marketing Director with an entrepreneurial spirit and a marketing generalist’s broad experience to manage our marketing and proposal teams and their initiatives. Our in-house team includes creative, branding, event, content, digital, presentation and social media professionals. Flagship has ambitious growth goals, and the ideal Marketing Director will lead our brand expansion into new markets and new service delivery models coordinating with Sales and Operations teams.

We are looking for marketers that have demonstrated success in managing high performing internal marketing teams to create, execute, and analyze internal and external multi-channel campaigns. We’re invested in inbound marketing methodology, social selling, and programmatic advertising - our Marketing Director will be responsible for vendor management for these applications and needs a working knowledge of those tools and their role in our processes.

Our Marketing Director is involved in many facets of the organization, including a close partnership with Human Resources/Internal Communications to support Flagship’s employee engagement and internal communication efforts.

Beyond guiding the creation and execution of annual marketing, social and event calendars for each segment/region, the Marketing Director will work closely with the Senior Vice President of Sales on growth strategy, value proposition development and lead generation.

Benefits:

• Joining a company with high growth opportunity
• Opportunity for Advancement
• Unlimited Vacation
• Hybrid schedule

Essential Functions

• Collaborate with the wider business to gain insights that can drive strategies to develop and implement marketing and branding for new and existing service offerings.
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
• Lead the development of our annual marketing plans working closely with sales, management, creative, content and social teams, to create an effective and efficient marketing strategy focused on growing audiences for our services.
• Spearhead the strategic and tactical execution of the annual marketing calendar, including design of test/control segmentation, tracking, results reporting, analysis, and recommendations.
• Oversee and develop the Marketing and Bid team, ensuring a high production value on deliverables while consistently providing performance feedback, training needs, and leadership development opportunities.
• Work with Sales and Operations to support organic growth goals within established client base.
• Understand key marketing performance metrics and technologies to provide market research, forecasts, competitive analyses, campaign results, and consumer trends and then to translate that information into actionable insights for the Sales and Marketing team.
• Regularly interface with the VP of Sales to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard.
• Oversee strategy and attendance/participation at conventions, conferences, and tradeshows, leading the team in preparing engaging displays and collateral as needed, and providing post-event marketing, reports and analysis.

Knowledge and Skills

• Excellent leadership, communication, organizational and decision-making skills
• Demonstrable experience leading and managing web development, content and collateral development, promotional, SEO/SEM, automated marketing initiatives, and email, social media and programmatic campaigns
• Experience with digital and print marketing, content marketing, and social media marketing
• Highly creative with experience in identifying target audiences and devising successful campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Proven ability to plan and manage to a budget
• Experience in both out bound and inbound marketing methods, including leveraging automated marketing systems (Pardot, Hubspot)
• Experience in managing Bid and Proposal development teams
• Proficiency in Microsoft Office Suite, especially Word, Excel, PowerPoint, Visio
• Ability to multi-task in a fast-paced environment

Education and Work Experience

• Bachelor’s degree in marketing, advertising, or communications required; MBA preferred
• At least 10 years in senior marketing management roles with increasing responsibility and demonstrated success in creating/executing effective, multi-channel marketing campaigns to meet business objectives.
• Facility services industry experience preferred but not required

Work Environment

• Medium-to-large office environment
• Fast paced office environment.
• The noise level in the work environment is usually moderate.
• Exposed to a combination of normal office type environments and shop environments.

When you join Flagship...

You’re joining a company truly committed to making the best decisions for their clients. You’ll have the ability to contribute directly to our success and future growth. Our innovative facility solutions help America’s companies reach their goals and provide the best workplace possible for their employees. Whether you’re a manager, a marketer, a facility tech or a janitor, at Flagship you can make a positive impact on our clients’ offices and worksites and advance as far as your skills will take you. Whether you are interested in turning wrenches or operating an autonomous scrubber, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Join us and do your best work

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is occasionally required to stand, walk, sit, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs, balance, stoop, kneel, crouch, talk or hear. Physical requirements include stooping, standing, climbing and frequent lifting of a minimum of 40 lbs. of office and facilities equipment. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Under The Americans with Disabilities Act reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.