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Marketing Specialist

3 months ago

Houston, United States MY SALON Suite Texas Full time

ABOUT US

MY SALON Suite Texas believes our members are at the center of everything we do. Our vision is to build a thriving and connected community of salon entrepreneurs where every artist has the freedom to be their own boss.


We deliver exemplary service through a hands-on approach marked by purposeful communication, fast response time, and access to industry-leading resources. Our members trust in the knowledge that they are in business for themselves, not by themselves. We provide a platform for independent salon and beauty professionals to operate their own business in the largest, turn-key luxury suites in the industry, making the experience of operating a business accessible to more salon professionals every day.


ABOUT YOU

You are a talented and creative marketing professional with a love of beauty. Your keen eye for design is matched only by your sharp eye for detail. A skilled storyteller, you have a knack for creating captivating content using images, words, and emojis You create compelling visual content that effectively weaves the brand voice across all customer touchpoints. You have excellent communication skills and follow-through and enjoy engaging with salon industry pros. You are adept at wearing multiple hats and are excited about driving our brand forward with innovative marketing strategies. You thrive in a fast-paced environment where the team is lean and the opportunity to have impact is mighty. 


POSITION SUMMARY

As the sole member of our creative department, you will be responsible for spearheading all marketing initiatives. This includes conducting market research, creating engaging content, and executing strategies to increase brand awareness and drive member acquisition and retention. Your role will be pivotal in enhancing our brand's visibility and positioning us as the preferred choice for salon professionals. 


SUMMARY OF KEY RESPONSIBILITIES

Responsibilities and essential job functions include but are not limited to the following:

  • Market Research: Conduct comprehensive market research including competitive landscape analysis through secret shops, online research, and market data evaluation to understand industry trends and opportunities.
  • Digital Marketing & SEO: Plan and execute digital marketing campaigns, including social media, email marketing, and online advertising. Monitor and analyze campaign performance to optimize results. Develop and implement SEO strategies to improve online visibility
  • Content Creation: Generate engaging, trend-focused content for social media platforms such as Instagram and TikTok. Ensure consistent posting on feeds and stories, utilizing tools like Canva and Photoshop to design visually appealing marketing materials that reflect our brand’s commitment to accessible luxury.
  • Brand Management: Ensure consistency in brand messaging and visual identity across all marketing channels. Enhance the brand's image and reputation.
  • Community Engagement: Actively engage with beauty professionals and our community. Respond to comments, interact on posts, and maintain an active social media presence to foster a sense of connection and community.
  • Guerrilla Marketing: Execute guerrilla marketing tactics, particularly for new store launches, to generate buzz and attract our target audience.
  • Reporting & Strategy: Prepare and present detailed data reports and strategic recommendations to the leadership team. Utilize insights to optimize marketing efforts and drive continuous improvement.


BUSINESS/PROFESSIONAL SKILLS:

  • TECHNICAL SKILLS: Strong proficiency in digital marketing tools, content design (Canva, Photoshop, InDesign), and social media platforms (Instagram, TikTok).
  • COMMUNICATION: Excellent written and verbal communication skills. Presents information in a clear and concise manner, listens attentively to information, and proactively communicates with others.
  • ATTENTION TO DETAIL. Detail-oriented with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • ADAPTABILITY: Proactive and creative approach to problem-solving. Work a flexible schedule to include days, evenings, and weekends as needed to engage with brand audience, respond to messages, and produce relevant reports.
  • SELF-SUFFICIENT: Must be proactive, resourceful, and able to work independently and collaboratively in a fast-paced environment with limited supervision. Ability to meet strict monthly posting and reporting deadlines. 


QUALIFICATIONS:

  • Position Location: Based out of Houston office. Ability to travel to store locations in Houston, DFW, San Antonio, Austin, and New Braunfels as business needs require.
  • Experience: Proven experience in a marketing role with a demonstrated ability in content creation, SEO, and campaign management.
  • Physical Conditions: Must possess a valid driver’s license. Ability to hear and speak clearly in person and on the telephone. Regularly requires repetitive motion of wrists, finger dexterity and visual acuity for computer work. Occasionally required to reach, kneel, bend or stoop. Occasionally required to lift up to 20 pounds. May require walking on unfinished floors, and locations under construction.


The above statements are only guidelines intended to describe the general nature and level of work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position.


COMPENSATION:

This role is a full-time salaried position with bonus potential and growth opportunity. MY SALON Suite Texas provides team members with a full suite of benefits including health, dental, and vision. A 401K is available, as are paid personal days. Team member must have access to reliable transportation and must reside in Houston, Texas.