Digital Marketing Analyst

4 days ago


Tallahassee, United States AMS Staffing Inc. Full time

Title: Digital Marketing Analyst

Location: Tallahassee, FL

Type: Full-time

Salary: Commensurate with experience + Excellent Benefits


Please send resume if you are interested in this Digital Marketing Analyst opportunity with a highly integrated marketing communications firm. The ideal candidate will have 5+ years’ experience in digital marketing with a focus on SEO, analytics and building dashboards. This is a full-time opportunity including salary + excellent benefits in Tallahassee, FL.


The Digital Marketing Analyst will be responsible for providing performance analytics across all forms of marketing channels, turning data into actionable insights, and creating comprehensive dashboards. This role requires a detail-oriented professional with strong analytical skills who can transform data into strategic recommendations for our clients.


Key Responsibilities:

  • Collect and analyze data from various marketing channels, including digital advertising, social media, email campaigns, SEO, and website performance.
  • Develop and maintain detailed dashboards to visualize key performance indicators (KPIs) and metrics.
  • Monitor and report on the performance of marketing campaigns, identifying trends, patterns, and opportunities for improvement.
  • Provide actionable insights and strategic recommendations to clients based on data analysis.
  • Collaborate with internal teams to align marketing strategies with data-driven insights.
  • Conduct competitor analysis and market research to support client strategies.
  • Ensure data accuracy and integrity in all reporting and analysis.
  • Stay up to date with industry trends, tools, and best practices in digital marketing analytics.


Qualifications:

  • Bachelor’s degree in Marketing, Business, Statistics, or a related field.
  • Experience as a Digital Marketing Analyst or similar role.
  • Proficiency in data analysis tools and platforms (e.g., Google Analytics, Adobe Analytics, Excel, SQL, Tableau, or similar).
  • Strong understanding of digital marketing channels and their metrics.
  • Excellent analytical and problem-solving skills.
  • Ability to present complex data in a clear and concise manner to non-technical stakeholders.
  • Strong communication and interpersonal skills.
  • Detail-oriented with a strong focus on accuracy.
  • Ability to manage multiple projects and meet deadlines.


Preferred Qualifications:

  • Experience with data visualization tools (e.g., Power BI, Looker).
  • Knowledge of SEO, SEM, and social media analytics.
  • Experience in a marketing communications or agency environment.



#digitalmarketing

#SEO

#SEM

#analytics



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