Social Media Analyst

Spring Education Group is looking for a skilled Social Media Analyst to play a crucial role in analyzing and enhancing our paid media initiatives. This pivotal position involves collaborating with the marketing team to deliver strategic insights and robust performance analyses, essential for driving our performance-driven acquisition strategy.

As the ideal candidate, you bring self-motivation, keen problem-solving abilities, and a detail-oriented mindset to the table. This role not only offers the chance to influence our marketing efforts significantly but also invites you to be at the heart of transitioning key analytical functions in-house, directly shaping the impact of our internal marketing team on the enterprise’s growth.

What You’ll Do:

• Lead the setup, management, and optimization of SEG’s paid social media campaigns across platforms like Meta and Instagram.
• Become the authority on paid social media, offering insights on trends, best practices, and innovative campaign experiments.
• Deliver comprehensive performance reports detailing spend, conversions, CAC, and profit margins.
• Analyze the entire acquisition funnel, from paid traffic to lead generation and conversion.
• Work cross-functionally to ensure accurate tracking and alignment on paid campaign objectives.
• Explore and recommend new strategies for social media growth.

What You Need:

• Bachelor's degree in a relevant field.
• 3-4 years of experience in performance-driven marketing, with a solid background in paid media campaign management and analytics.
• Proficiency in Meta platform, Google Analytics, and data visualization tools, with the ability to communicate complex data to senior management effectively.

Nice to Have:

• Experience in lead-generation or the education sector.
• A track record of working effectively in collaborative, cross-functional teams.