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Managing Director, Client Investment Lead

4 months ago

New York, United States Omnicom Media Group Full time

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.


As the Managing Director, Head of Investment & Activation, you will play a critical role in leading strategies across investment for a large-scale client with a portfolio of brands (retail, CPG, etc.) and leading excellence in activation across all channels to deliver on client business objectives while driving innovation from an investment standpoint. You’ll partner closely with strategy, planning, and marketing science to meet the forces of change in the industry for this major client. This individual will be responsible for advanced and integrated investment strategy and omni-channel activation excellence delivered through the redefinition and implementation of a strategic and systematic approach across Paid Digital, Search, Social, and Retail/Commerce.


Qualifications

  • 15+ years of media experience, preferably at an agency with a track record of successfully driving offline and online investment strategies and running a sizeable, multi-discipline activation team
  • Demonstrated solid knowledge in buying techniques, audience, measurement, and modern technology such as clean rooms
  • Authored strategic points of view, and presentations for senior executive clients
  • Proven experience in driving innovation, thought leadership with enterprise partnerships, improving efficiencies, and productivity, and bringing first-to-market opportunities
  • Demonstrated ability to manage a team of 100+ people across different disciplines
  • Strong people leader, with a track record of building and developing high-performing teams, being strong in guiding teams through change and transformation, with an eye on talent development, capability building, and culture
  • Strong project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities
  • Exhibits executive presence, a progressive mindset to drive transformation
  • Creative problem solver with an entrepreneurial spirit
  • Strong media advertising and marketing technology understanding
  • Experience with CPG (consumer packaged goods) is a plus


Responsibilities


Strategic & Functional Skills

  • Serve as the key point of contact for client leadership and stakeholders, internal OMG teams, Annalect, and external media, measurement, data, and technology partners to elevate investments and delivery of best-in-class media activation
  • Negotiate and actively contribute to upfront, and define joint business plan strategy based on short-term and mid-term client priorities and opportunities
  • Develop, own, and expand relationships with internal and cross-agency partners as well as key strategic partners (Google, Amazon, Meta, etc.) to support strategic partnerships, as core of the investment strategy
  • Operate as an activation subject matter expert within the organization to ensure teams and processes are operating at a high standard, employing best practices, maintaining expertise and adherence to investment operations
  • Work closely with Strategy, Planning, and Marketing Science and Analytics to ideate on innovation and capability development with media
  • Continually monitor the landscape for new partners and technologies that can be acquired or deployed to up-level media capabilities
  • Operate as a transformation agent for client to improve their investments and media strategy and execution
  • Drive innovation in new areas (new entertainment marketing programs, clean room, data collaboration through partners, custom algorithms, …)
  • Master investment operations process and tools such as Prisma, MediaTools, etc.
  • Foster a culture of continual learning, ensuring direct team members feel strong leadership supporting a respectful environment while challenging them to learn and foster cutting-edge media practices

Leadership Attributes

  • Action and solution-focused, not fearful or acting with a minimum of guidance to take challenges head-on
  • Ability to move at speed and demonstrate a bias for action
  • Ability to be a storyteller and turn complex topics and strategy into narrative
  • Ability to deliver to senior strategic clients with confidence
  • Ensure that the direct team members are integrating well with the cross-agency teams while upskilling them to deliver activation excellence
  • Maintain a collaborative spirit where the team can and will support each other, and troubleshoot/problem-solve regardless of title
  • Coach direct reports to deliver to the highest standards and provide additional management support where necessary
  • Challenge status quo to identify potential for improvement in process, structure, and program
  • Act with clients in mind; establish and maintain effective client relationships, gaining their trust and respect
  • Consider future trends to articulate the evolution of investments without sacrificing the bottom line
  • Team player who easily gains trust and support of peers
  • Encourage collaboration and find common ground to solve problems for the good of all without bias


Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class.