Regional Account Marketing Manager

1 month ago

San Jose, United States ASML Full time

Job mission

· Work as regional product management manager and collaborate with Product team and local account sales manager to setup and execute new product penetration strategy, lead the new product technical engagement project for inspection and metrology new tool adoption at customer R&D and HVM. Take the end to end full responsibility for the success of technical engagement and customer satisfaction

Job Description

· Manage product engagement with customer meetings and bringing customer technical requirements to product marketing and Account Team and drive alignment for business decision.

· Product marketing responsibility on assigned accounts for Single beam inspection (SBI) & multibeam products.

· Demonstrate value of our ebeam inspection products to our customers and applications

· Lead escalations and drive for solutions, act as point of contact for field, product marketing and D&E

· Develop strong field & product marketing strategy to meet customer technical requirement.

· The ideal candidate will have excellent communications skills and passion for customer engagement with company product offer


1. Business development

- Collaborate with local account sales manager force to set up new product penetration strategy. Drive new product promotion and customer engagements at customer site

2. Project ownership

- Responsible for leading the engagement project and narrow down the technical gap from current product offer to customer requirement.

- Drive SOW execution and collaborate with multiple project teams including field application team, central project lead and product marketing to make sure engagement project success.

3. Marketing role

- Understanding customer technology roadmap and technical requirement on e-Beam

- Drive SBI product marketing & roadmap definitions to stay competitive and growth market shares

- Competition intelligence collection and assessment

Education

· Above BS degree in Physical Sciences, Optics, Electrical Engineering, Chemical Engineering, Materials Science, Mathematics etc.

Experience

· More than 10 years working experiences in semiconductor industry related field

· Engineering experience on defect inspection and metrology is preferred

· Experience of project management and marketing strategy setup and execution


Personal Skills :

· eBeam inspection or Semiconductor process knowledge.

· Motivated, pro-active, self-driven, and flexible.

· Good coordination skills and communications skills.

· Good documentation skills.

· Multi-task player and good ability to work under different working environment pressures.

· Good team player and committed to the success of ASML.

· Good customer communication skills.

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