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Product Marketing Manager
2 months ago
Title: Product Marketing Manager
Location 3x onsite in Milwaukee, WI up to 20% travel
Salary: $110k-$165k
Must haves:
- Bachelor’s degree in Marketing, Business or similar required.
- 7+ years related experience in product marketing, sales, product management or related field. Or equivalent combination of education and experience.
- B2B product marketing experience across the complete lifecycle preferred.
- SaaS experience
- Up to 20% travel may be required
- Strong analytical, decision-making and problem-solving skills; leads formal problem-solving activities (problem definition, data/pareto analysis, root cause, solutioning and measures) for key marketing metrics
Day to day:
Insight Global is looking for a Product Marketing Manager to join the global leader in manufacturing and selling loading dock equipment, industrial doors, safety barriers and industrial fans. This position is responsible for leading all product marketing efforts for the assigned offering(s). This includes generating customer and market insights and creating a multi-year marketing strategy and marketing plan across multiple product lines (hardware, software, services, solutions) as well as assisting product management to develop winning product roadmaps. This role identifies and drives opportunities for profitable growth with quality, on-time new product launches and for customer loyalty across the lifecycle of installed base products. This role is measured on key performance indicators such as orders, price realization, share gain, customer retention, marketing ROI, utilization of marketing assets, etc.
