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    45 minutes ago

    New York, New York, United States iProspect Full time

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Senior Digital Media Planner

2 months ago

New York, United States 24 Seven Talent Full time

Client Overview: Our client, a well-known marketing and advertising company, is seeking a Freelance Senior Digital Media Planner to join their team.


Role Overview: As a Senior Digital Media Planner, you will be responsible for developing and executing strategic digital media plans that align with our clients' objectives. You will collaborate with cross-functional teams, negotiate media buys, analyze campaign performance, and provide insights to optimize campaign effectiveness. The ideal candidate is creative, data-driven, detail-oriented, and has a deep understanding of the digital landscape.


Senior Digital Media Planner Responsibilities:

  • Develop comprehensive digital media plans that align with client objectives and target audience.
  • Collaborate with internal teams (Creative Agencies, Business Solutions) to ensure cohesive strategies.
  • Negotiate media buys and manage relationships with partners/vendors.
  • Monitor and analyze campaign performance data to identify optimization opportunities.
  • Provide strategic recommendations based on industry trends and best practices.
  • Stay up-to-date on emerging technologies, platforms, and trends in the digital advertising space.
  • Mentor junior team members by providing guidance and support in their career development.


Senior Digital Media Planner Qualifications:

  • Bachelor's degree in Marketing or related field (or equivalent experience).
  • Minimum of 3 years of experience in digital media planning or related role.
  • Strong knowledge of various digital channels (video, display, programmatic) and buying methods.
  • Proficiency in using Microsoft Office Suite for planning purposes.
  • Experience working with third-party ad servers (DCM preferred) and ad verification tools (Double Verify preferred).
  • Excellent analytical skills with the ability to interpret data into actionable insights.
  • Strong communication skills both written and verbal; ability to present ideas effectively.