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Marketing Specialist

4 months ago

Amherst, United States MJ Peterson Real Estate Full time

Marketing Specialist

Who We Are: Since 1930, MJ Peterson Real Estate has been Western New York's only full-service real estate company. We own and manage over 3,000 residential units in the Western New York area, ranging from market-rate apartments to Section 8/LIHTC projects.


Join Our Team We have an immediate need for a Marketing Specialist in Amherst with a strong digital marketing background.


Major Tasks + Key Responsibilities:

  • Campaign Development: Plan, execute, and manage integrated marketing campaigns across digital channels, social media, email, and traditional media to achieve strategic objectives.
  • Content Creation: Develop compelling, SEO-friendly content for websites, blogs, social media platforms, newsletters, and other marketing materials to attract and engage target audiences.
  • Performance Analysis: Monitor, analyze, and report on the effectiveness of marketing campaigns using analytics tools like Google Analytics. Provide data-driven insights and recommendations for optimization.
  • Social Media Management: Manage and grow social media presence by creating and curating engaging content, scheduling posts, and actively interacting with followers.
  • Market Research: Conduct market research to identify trends, customer needs, and the competitive landscape. Use this data to inform and refine marketing strategies.
  • SEO and SEM: Implement and manage SEO and SEM strategies to improve online visibility, drive traffic, and generate leads.
  • Event Coordination: Assist in planning and executing events, trade shows, webinars, and other promotional activities.
  • Collaboration: Work closely with the design team to create visually appealing marketing materials. Collaborate with sales and product teams to align marketing efforts with business goals.
  • CRM Management: Maintain and update the customer relationship management (CRM) system to ensure accurate and up-to-date customer information.
  • Budget Management: Assist in managing the marketing budget and ensuring campaigns are delivered on time and within budget.


Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 2-3 years of experience in a marketing role with a strong emphasis on digital marketing.
  • Proficiency with digital marketing tools and software (e.g., Google Analytics, Hub Spot, Hootsuite).
  • Excellent writing, editing, and communication skills.
  • Creative mindset with strong problem-solving abilities.
  • Ability to analyze data and provide evidence-based recommendations.
  • Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
  • Strong organizational skills and attention to detail.
  • Ability to work independently and collaboratively in a team environment.


Benefits:

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement plan
  • Paid time off


Schedule:

  • Monday to Friday


Work Remotely

  • No


Job Type: Full-time

Salary: starting at $55,000 per year