Current jobs related to Marketing Copywriter - Troy - MediVera Compounding Pharmacy

About MediVera Compounding Pharmacy™

MediVera Compounding Pharmacy™ is a second-generation family-owned business that cares deeply about its employees. We are dedicated to providing personalized medication solutions to meet the unique needs of our patients. Our culture emphasizes hard work, positive team spirit, and embracing a growth mindset. We have a family-friendly work environment and are proud to offer an unrivaled culture based around our identified core values below. We collaborate closely with healthcare providers to ensure the highest quality and efficacy of our compounded medications. We offer full benefits, generous PTO, tremendous bonus opportunities, and aggressive growth potential.

Job Overview

Are you a creative thinker with a passion for writing and a knack for translating complex ideas into engaging content? MediVera Compounding Pharmacy is looking for a talented and experienced Marketing Copywriter to join our dynamic team. This role is crucial in crafting compelling and compliant content for our website and marketing materials. If you have a strong background in copywriting, preferably within the healthcare industry, and thrive in a collaborative environment, we want to hear from you

As a Marketing Copywriter at MediVera Compounding Pharmacy, you will develop high-quality content that aligns with our brand voice and marketing strategy. You will work closely with our pharmacists and external marketing partner to ensure content accuracy and compliance. This role offers the opportunity to manage multiple projects and deadlines, all while bringing your creative ideas to life. Join us and be part of a team that values innovation, collaboration, and excellence.

Job Responsibilities:

• Develop and write engaging, well-researched content for our website, blog posts, and other marketing materials, taking pride in everything you do.
• Collaborate with the marketing team to develop and execute content strategies that align with business goals and target audience needs.
• Work closely with pharmacists to understand what content is appropriate and compliant for publication. Coordinate with marketing partner on content strategy and site map.
• Ensure all content is reviewed and approved by pharmacists before publication. Maintain consistency and accuracy in messaging, displaying positive team spirit.
• Conduct thorough research on industry-related topics to ensure content is accurate, relevant, and up-to-date.
• Manage the backlog of content, aiming to edit and help create 50-100 pages of website content in tandem with the agency partner by the end of the year, working your hardest.
• Edit and proofread content to ensure high clarity and adherence to both brand guidelines and PCAB compliance requirements for clarity of language.
• Take a pharmacy language compliance course through PCCA to learn the nuances of pharmaceutical content, embracing a growth mindset.
• Monitor and analyze content performance metrics to refine and improve content strategies.
• Ideate, research, pitch, develop, and write content that drives patient acquisition, staff recruitment, and enhances the reputation of MediVera Compounding Pharmacy.
• Work effectively with designers to deliver strong, idea-driven work.
• Translate complex medical and pharmaceutical concepts into compelling, human stories.
• Produce high-value assets in support of departmental and organizational strategic priorities and goals.
• Establish and maintain positive, effective relationships with team members, marketing colleagues, and external partners, displaying positive team spirit.

Attributes & Skills

• Minimum of 7-10 years of experience in copywriting, preferably within the healthcare or medical industry.
• Degree in writing (English, Journalism, Communications, or a related field) or Marketing.
• Excellent writing and editing skills, with a strong portfolio of work. Must show examples of writing for marketing collateral, website pages, blog articles, email newsletters, and social media posts.
• Ability to translate complex medical information into clear, engaging content.
• Experience in the healthcare or medical industry is preferred.
• Understanding of marketing principles and strategies. Experience writing for organic and paid search campaigns utilizing a predefined keyword strategy supplied by the agency partner.
• Familiarity with content management systems and basic SEO principles.
• Strong research skills to ensure content is accurate, relevant, and updated.
• Project management abilities to manage multiple projects and deadlines effectively. Familiarity with Asana, project management software.
• Excellent verbal and written communication skills to collaborate with team members and external partners.
• Detail-oriented and adaptable, with the ability to work collaboratively in a team environment.

This job description reflects our commitment to have respect for all, take pride in everything you do, embrace a growth mindset, work your hardest, and display positive team spirit in all aspects of our organization.

***Please note that candidates selected for an interview will be required to submit samples of their previous written work as part of the evaluation process. ***