Market Data Analyst

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Rahway, United States Merck Full time

Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.


The Market Research Associate Director will be a main point of contact for their assigned areas for the brand’s marketing / commercial team within the oncology franchise. The position will plan, prioritize, manage, and execute a scope of work in oncology market research that spans multiple indications across both pre- and post-launch. Responsibilities will include providing strategic input to the extended global team via primary market research projects and secondary data analysis by proactively defining business questions and opportunities, identifying strategic insights, and recommending actionable business solutions.


This individual is expected to be an exceptional team player who can comfortably interact with and add value to the existing market research team, as well as strategically partner with extended oncology team members including pricing and access, sales, promotion, and marketing. The Associate Director will demonstrate consistently strong leadership skills with an ability to work independently in a rapidly changing environment with a transformational mindset, cultural awareness and resiliency to change that enables the individual to effectively produce results for specific areas of responsibility.


Qualifications

Education Minimum Requirement:

Required: BA/BS


Required Experience and Skills:

  • Minimum of five (5) years’ experience in pharmaceutical market research with oncology-specific experience
  • Project management expertise
  • Past roles in market research, analytics, sales, forecasting, marketing, or competitive intelligence
  • Well-developed analytical and problem-solving skills; demonstrated ability to think strategically and objectively
  • Expertise in quantitative and qualitative research methodologies and understanding of secondary data sets/analytics and epidemiology data.
  • Proven analytical expertise and ability to communicate research outputs with effective storytelling that turns data into actionable insights.
  • Act as a strategic consultant with the ability to quickly establish relationships of trust and credibility and develop effective partnerships with multiple stakeholders and team members
  • Proficient technical aptitude to build expertise with various current and innovative market research techniques to provide unique solutions in a rapidly evolving therapeutic area and market landscape
  • Ability and comfort in prioritizing and managing multiple requests from both marketing points and extended team members


Preferred Experience and Skills:

  • Bladder cancer experience
  • Launch preparation experience
  • Familiarity with marketing strategy development
  • Strong leadership skills around customer focus, decision-making, courage & candor, and collaboration/teamwork


Key responsibilities include and are not limited to the following:

Market Research & Analytics:

  • Develop and oversee execution of an assigned portion of the global market research plan for a specific tumor (bladder) with a strategic mindset and minimal supervision.
  • Provide Leadership and strategic thinking for assigned primary market research projects, including framing critical business questions, identification of information needs, identifying considerations from other data sources, development of research/analysis plans and management of the research process to deliver an objective understanding of key customers, competitors, products and current/future market developments.
  • Take full ownership of understanding the business challenges/information needs, consider alternatives, propose appropriate methods/approach, apply best practices, and proactively consider and/or develop new techniques and innovations to meet objectives.
  • Proficient in various market research methodologies and research techniques to design effective research studies
  • Complete analyses using available secondary data, syndicated reports and databases and integrate findings into primary market research efforts to build and tell a compelling story and deliver concise and actionable results

Project Management:

  • Implement market research studies and manage budget of projects; brief agencies to deliver what is required (e.g. objectives, timeline, compliance requirements, actionable insights and recommendations); understand vendor capabilities, quality requirements, and recommend innovative options.
  • Articulate the rationale, hypotheses, and methodology of research approaches to both the manager and the franchise/client team proactively and ensure the business objectives are met and communicated effectively.
  • Able to assess and direct vendor technical capabilities and manage risks in the analytic process
  • Proactively communicate and facilitate discussion with marketing / commercial teams to ensure that insights are considered in decision-making and planning; integrate a variety of sources/studies to present strategic options to the extended team; provide consultative guidance to marketing / commercial team(s).

Proactive Collaboration:

  • Collaborate proactively with cross-functional business partners including marketing communications, market access, commercial team, and the advertising agency to ensure optimal integration for launch and post-launch activities.
  • Work with the forecasting team to Assist with analysis to inform the strategic assumptions that are built into brand forecasts and tracking of key performance indicators and bench-marking dashboards.

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