Director of Membership Development

This position is primarily responsible for expanding membership retention programs and growing chamber membership through strengthening relationships, membership growth, servicing new and renewing members, database management, annual membership invoicing and corresponding work group oversight and development of membership benefits. 

Essential Functions

·        Define an annual operational plan and strategic plan for membership including recruitment, retention and marketing. This must include measurable goals and objectives.

·        Track KPI metrics

·        Track current methods, research and identify creative and innovative ways to increase benefits, recognize members and evaluate satisfaction and success through renewals

·        Provides a continuous re-evaluation of membership investments to ensure compatibility with the growth of the chamber and community - this includes providing recommendations concerning updates of the existing investment schedule and potential upgrades in membership.

·        Constantly track membership statistics that give an accurate picture of the current membership base, thus staying abreast of trends and therefore able to make prompt adjustments as needed to relevant strategies.

·        Manage annual membership campaigns and invoices for renewals on a monthly basis as well as any new member campaigns.

·        Send recruitment letter to new businesses in the county on a monthly basis.

·        Work with Ambassadors and existing staff members to ensure and track visits and touchpoints with all members on an annual basis.

·        Contact all delinquent member accounts to determine their continued support and payment arrangements.

·        Develop and maintain a system for identifying prospective members and plan and prepare sales literature for mailings and meetings with prospects.

·        Manage membership information in the membership database. Set up and maintain pertinent records. Prepare monthly membership reports for the President as well as the board of directors.

·        Develop member orientation activities and materials in coordination with the Director of Membership Engagement, Partnerships and Marketing.

·        Develop new incentives and ideas for membership recruitment and retention. Develop and market benefits including products and services that increase the value of chamber membership.

·        Oversee the production of the chamber’s annual business directory working in conjunction with the appropriate other staff.

·        Solicit feedback and regularly meet with member businesses and sponsors to identify opportunities to increase benefits, efficiencies and cost savings.

·        Maintain memberships in key local, regional, state and national associations with involvement in meetings, conventions and continuous learning.

Additional Duties

·        Answer incoming calls and greet guests as a back up

·        Attend Chamber functions

·        Attend meetings, seminars and training session as requested

·        Participate in Member retention and recruitment efforts as directed

·        Keep the President & CEO apprised of information relating to the Chamber and its membership

·        Performs additional duties as requested by the President & CEO

·        Must know the chamber’s vision and mission and integrate them into all aspects of chamber objectives.

·        Assist other departments with program, projects, events etc or with other related duties as availability permits

·        Arrive at Chamber functions that you are in charge of at least 15-30 minutes early.

·        Attend other Chamber functions as requested.

·        Attend meetings, seminars and training sessions as directed

·        Handle all other duties as assigned by the President & CEO

Qualifications

·        The Director of Membership Development & Outreach must be energetic, imaginative, well-organized with an attention to detail, and capable of functioning in an independent manner while also supporting a team environment.

·        Excellent verbal and written skills as well as proficiency in Microsoft office products, databases, internet, social media and Google platform as well as design media is required.

·        Ability to strategically manage the overall membership program, ranging from financial planning to sales and marketing strategies.

·        Ability to motivate peers, volunteers, board members and staff in the organizational vision and mission of membership and ensure that membership is consistently a top priority for the organization.

·        Four-year college degree preferred or a combination of education and at least three years’ experience in a chamber of commerce or association; and/or a background in membership development, fundraising, marketing or related filed with demonstrated progressive advancement.

·        Excellent organizational skills and detail oriented.

·        Exceptional customer service skills and the ability to deal well with the public.

·        Attention to detail and meticulous upkeep of records

·        Courteous, professional and service-oriented.

·        Strong people skills

·        Able to respond to changing priorities

·        Prior experience with confidential record keeping

·        Valid New York State Driver’s License