Director of Marketing and Relations

1 month ago

Hyde Park, United States Blue Signal Search Full time

Director of Marketing and Relations

Our client’s organization is a renowned healthcare facility committed to delivering exceptional medical care and enhancing community health. This company is looking for an innovative Director of Marketing and Relations.

This role is pivotal in driving the organization’s marketing strategies and community engagement efforts, ensuring its mission is supported and its presence in the community is strengthened. The Director will lead marketing campaigns, manage public relations, and coordinate community programs.

This Role Offers:

  • Opportunities to accrue time off for personal use.
  • Comprehensive Health Coverage includes medical insurance with vision and dental insurance.
  • Short-term and long-term Disability Insurance options available.
  • Additional supplemental coverage options.
  • Options to set aside pre-tax dollars for healthcare and dependent care expenses.
  • Retirement plan with a 4% employer contribution and options for voluntary retirement savings.
  • Reimbursement for tuition related to career development and educational training.
  • Special Leave Provisions includes jury duty, military duty, and bereavement leave.
  • Confidential counseling and guidance services.
  • Other perks and benefits aimed at enhancing employee well-being.

Focus:

  • Assess departmental performance relative to goals and implement necessary improvements.
  • Create and manage the department's budget, ensuring expenditures align with allocated funds.
  • Follow organizational and departmental policies and procedures.
  • Contribute to the Senior Management Team with strategic insights and guidance on marketing and community outreach initiatives.
  • Undertake additional duties as assigned by the hospital president.
  • Develop and implement the organization’s annual marketing strategy.
  • Create promotional materials, including brochures, newsletters, and advertisements.
  • Ensure consistent messaging across all communications.
  • Support the creation and execution of business and marketing plans.
  • Serve as the hospital’s media liaison, handling press inquiries and managing PR and marketing agency relationships.
  • Evaluate media requests and manage information releases, adhering to ethical standards.
  • Write and edit press releases and articles to maintain high editorial quality.
  • Keep the President & CEO informed about new healthcare legislation.
  • Oversee speaking engagements and awards programs for staff.
  • Organize special events, engaging speakers and addressing community groups on health topics.
  • Plan and manage community programs to build strong relationships between the hospital and the local community.
  • Engage with civic, business, and service organizations to promote the hospital’s mission.
  • Coordinate volunteer activities and community service initiatives.

Skill Set:

  • Bachelor's degree in business administration, Marketing, Organizational Planning, or a related field, or five years of relevant experience in the healthcare sector.
  • At least two years of experience in marketing and public relations management.
  • Preferred: Five or more years in healthcare administration with a focus on marketing and public relations.
  • Proven administrative and organizational skills.
  • Strong communication abilities, both verbal and written.
  • Proficient in computer use and relevant software.
  • Attention to detail.
  • Experience in budget management and financial planning is preferred.

About Blue Signal:

Blue Signal is a leading executive search firm specializing in healthcare recruiting. Our healthcare recruiters have expertise in placing high-performing talent in healthcare IT, medical devices, biotechnology, pharmaceuticals, etc. Learn more at bit.ly/3G5DbWr

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