Digital Content Strategist
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
We're The Pollack Group, and we're all about making real, meaningful connections. You know that magic happens when a story turns a simple chat into a bond that lasts. Our clients include leading organizations and brands from non-profits, sports, travel and hospitality, B2B, and consumer brands. Clients count on us to give their PR and marketing efforts that extra sizzle and ensure that every interaction is well-spent. We're looking for a Digital Content Strategist ready to grow with us.
Position Overview
The Digital Content Strategist plays a pivotal role in shaping the online presence of our diverse clientele. The primary focus of this position is to coordinate and develop social media campaigns across platforms such as Instagram, Facebook, X, LinkedIn, and TikTok, as well as the support activity related to them. Your creativity and strategic thinking can turn audiences into brand enthusiasts and loyal customers. The Digital Content Strategist reports to our agency’s account team leads.
Essential Functions
- Develop and execute compelling social media campaigns that align with client objectives. Monitor, analyze, and report on campaign performance, making data-driven adjustments to optimize results.
- Using the latest software and technology, create visual and written content that resonates with our clients and their audiences.
- Coordinate shoots with photographers and videographers, review and edit visual assets, edit audio, and execute campaigns coupled with compelling copywriting.
- Actively manage communities, responding to comments and messages, and engaging with followers to build relationships and foster a positive brand image.
- Stay ahead of social media trends and incorporate innovative methods into campaigns to achieve the best results for clients. Experiment with new platforms and technologies to expand reach and engagement.
- Work closely with our agency account teams and clients to ensure a cohesive and integrated approach to all PR and marketing efforts.
- Periodically research and update the team on search engine optimization, content trends, and consumer behavior.
- Generate regular reports and presentations to communicate insights, progress, and actionable recommendations to stakeholders at all levels.
Required Experience
- Proven experience in social media management and content creation, with work samples that showcase the ability to tell compelling stories through various social media platforms.
- Excellent copywriting skills, with the ability to craft messages that engage and persuade.
- Solid content-creating visual storytelling skills, including proficiency in photography, videography, and graphic design.
- Experience managing campaigns across multiple social media platforms (Instagram, Facebook, X, LinkedIn, TikTok).
- Strong analytical skills, with the ability to interpret social media metrics and adjust strategies accordingly.
- Competency with social media calendar and publishing tools, reporting tools, platform analytics and insights.
- Creative and strategic thinker with a knack for identifying opportunities for engagement and growth.
- Excellent communication and collaboration skills, with the ability to work effectively with teams and clients.
- Strong written, verbal, and visual presentation communication skills.
- Excellent interpersonal skills: ability to interact with all personality types and behaviors; flexibility and adaptability.
- Proactive, organized, and detail-oriented work style.
- Ability to work against deadlines.
- A bachelor’s degree in marketing, PR, communications, or a related field is preferred.
Join Us
If you have 2 years of work experience and are passionate about making meaningful connections, and are excited about the opportunity to work with a diverse range of clients, The Pollack Group might be the perfect place for you. We offer a creative and supportive environment where your ideas and contributions are valued. Join us in our mission to turn audiences into brand fans and customers.
Interested candidates should submit a resume, cover letter, and work samples to careers@pollackgroup.com
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