Paid Media Specialist

1 month ago

Fairfax, United States Addison Group Full time

Position Overview:

We are seeking a results-driven Paid Media Specialist to develop, implement, and optimize digital advertising campaigns across multiple platforms. In this role, you will collaborate closely with the marketing team to ensure campaigns align with overall business objectives, while delivering measurable and impactful outcomes. You’ll be responsible for managing paid media efforts, optimizing ad performance, and driving key performance indicators (KPIs) that contribute to the organization’s growth.

Key Responsibilities:

  • Campaign Strategy and Execution: Design, launch, and manage paid media campaigns across various channels including paid search, display, video, and paid social media.
  • Performance Reporting: Regularly create and present performance reports and dashboards for stakeholders, offering actionable insights.
  • Keyword and Audience Targeting: Conduct keyword research, audience segmentation, and competitive analysis to inform and optimize campaign strategies.
  • Optimization and Testing: Continuously optimize ad copy, bidding strategies, and campaign components to increase conversion rates and reduce costs.
  • Cost and ROI Tracking: Monitor advertising costs and track ROI, identifying opportunities for efficiency and improvement.
  • Creative Collaboration: Work with creative teams to develop new content tailored to specific digital advertising channels.
  • Industry Trends: Stay updated on trends and best practices in digital advertising to ensure campaigns are competitive and effective.

Knowledge, Skills, and Abilities:

  • Paid Media Expertise: 3-5 years of experience managing paid media campaigns on platforms such as Google Ads, Microsoft Ads, and Meta Ads.
  • Analytical Skills: Strong analytical abilities with experience in performance tracking, reporting, and data-driven decision-making.
  • Digital Marketing Metrics: Deep understanding of key digital marketing metrics including conversion tracking, attribution, and ROI analysis.
  • Project Management: Strong project management skills with the ability to prioritize and manage multiple tasks and projects simultaneously.
  • Communication: Excellent written and verbal communication skills for reporting and collaborating with cross-functional teams.
  • Creative & Strategic Thinking: Ability to balance creativity with analytical thinking to develop and execute effective strategies.
  • Integrity and Adaptability: A high level of professionalism, integrity, and adaptability, with a willingness to receive feedback and improve.

Required Experience and Education:

  • Education: Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field; or equivalent professional experience.
  • Experience: 3-5 years of hands-on experience in paid media management and digital advertising.
  • Tools & Platforms: Proficiency in Google Analytics, Google Ads, Facebook Ads, Microsoft Ads, and other paid advertising platforms.
  • Data Analysis: Experience using analytics platforms (e.g., GA4) to make data-driven recommendations.

Preferred Qualifications:

  • Certifications: Certifications in Google Ads, Facebook Blueprint, or similar platforms.
  • Analytics Proficiency: Advanced knowledge of Google Analytics (GA4) and its use in optimizing campaigns.
  • CRM Knowledge: Familiarity with CRM systems such as Microsoft Dynamics 365.
  • SEO Knowledge: Understanding of SEO best practices and integration with paid media strategies.
  • Project Management Tools: Experience with tools like Asana, Jira, or Monday.com for project tracking.

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