Marketing Lead

2 weeks ago

Pittsburgh, Pennsylvania, United States PNC Financial Services Group Full time
Position Overview

Company Overview: PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are seeking a highly motivated Marketing professional to join our team and drive line of business marketing for PNC Investments. If you are passionate about developing and executing marketing plans, we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.

Position Summary: As the Marketing Lead, you will be responsible for driving the marketing strategy and execution for PNC Investments (PNCI). You'll play a key role in meeting senior business leaders to understand business objectives and translate those into compelling marketing strategies while at the same time delivering outstanding and measurable multi-channel execution with a key focus on direct marketing. This role requires somebody with a strategic mindset but who can also quickly react to urgent business needs, to deliver value add initiatives with positive ROI.

You will be based in one of PNC's primary locations: Pittsburgh, PA; Cleveland, OH; Chicago, IL, or Philadelphia, PA/Wilmington, DE. Some responsibilities may be performed remotely, at the manager's discretion.

Job Description:
-Strategic Mindset:
oAbility to translate business goals and objectives into marketing strategies driving customer journeys from awareness to purchase.
oFormulates omnichannel tactical plans that acquire, grow, and retain customers through (but not limited to) digital, social, search, direct mail channels.
oManages the marketing budget while ensuring all activities are optimized and delivered within the established budget framework.

-Brand Championship
oServes as a PNC Brand champion with key internal business stakeholders.
oTranslates the PNC Brand messaging architecture and attributes into compelling line of business value propositions.

-Data Analytics & Competitive Insights:
oAbility to leverage external competitive insights and internal data to inform the marketing strategy development process and to demonstrate the return on marketing initiatives.
oCollaborates with the Marketing Research teams to develop primary and secondary marketing studies and to implement dashboards tracking effectiveness of marketing campaigns.
oEnsures data collected is synthesized and leveraged effectively to provide appropriate executive level reporting.

-Project & Program Management:
oSupports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products, initiatives, or channels.
oCoordinates and influences complex, multi-functional program teams.
oActs as a point of contact with product and digital teams to coordinate strategy and development.
oImplements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

Job Description
  • Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
  • Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
  • Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
  • Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
  • Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
  • Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
  • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
  • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies
Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

Work Experience
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education
Bachelors

Certifications
No Required Certification(s)

Licenses
No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit > New to PNC.

*For more information, please click on the following links:

Time Away from Work

PNC Full-Time Benefits Summary

PNC Part-Time Benefits Summary

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

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